EnterpriseDB (EDB), a prominent player in the Postgres data and AI landscape, has announced an expansion of its Partner Program aimed at enhancing support for businesses and solution providers. This initiative is designed to meet the increasing demand for enterprise-grade Postgres data management platforms, particularly in the realm of AI-driven data innovation.
Strategic Partnerships as the Engine for Postgres and AI Innovation
The integration of PostgreSQL with AI technologies is gaining traction, with over 35% of enterprises expressing a desire for robust Postgres capabilities within their data management frameworks. Notably, more than 67% of these data workloads are hybrid, as highlighted in an EDB study conducted in June 2024. This shift underscores the necessity for scalable, secure, and compliant environments. A recent survey by McKinsey indicates that 65% of organizations are now utilizing generative AI in at least one business function, a significant increase from the previous year. This trend presents a valuable opportunity for solution providers to offer a unified AI and data platform.
Mahdi Tehrani, Senior Product & Alliance Management at Redington, remarked, “Every day, customers and partners ask us how to merge their data and AI in new and existing workloads. It’s a complex process, and this portal gives our ecosystem access to the content, tools, and processes that make this a much easier reality. EDB, as the leader in Postgres contributions, is making it easier for us to do this through this portal with EDB Postgres AI.”
In response to this evolving landscape, the enhanced EDB Partner Program offers comprehensive support throughout the sales lifecycle, from deal creation to closure and beyond, all backed by EDB Postgres AI’s robust support infrastructure. As the foremost contributor to Postgres, EDB is well-equipped to provide a sovereign data and AI platform capable of scaling to meet the demands of complex, high-performance workloads.
Cheryl Day, SVP of New Vendor Acquisition & Global Solutions at TD SYNNEX, stated, “Postgres SQL is an increasingly important platform for our customers, and having easy access to products and services in a one-stop shop for our Postgres AI and data needs is essential. Having EDB Postgres AI is a step forward.”
Enhancements to EDB’s Partner Program
To facilitate partner success in the realm of AI-driven data transformation, the EDB Partner Program has introduced several enhancements:
- Enterprise-ready AI and Postgres expertise: Exclusive training, certification, and technical guidance from EDB’s team of experts, representing the largest concentration of Postgres technologists globally.
- Increased go-to-market (GTM) commitments: EDB is allocating two-thirds of its total GTM initiatives toward partner enablement and co-selling efforts, introducing new rebate programs, strategic sales plays, and market development funds to assist channels in selling and closing deals.
- Personalized digital experience: The EDB Partner Portal offers a comprehensive experience for partners, encompassing onboarding, learning, real-time reporting, and business insights.
- Industry success hub: Customer success stories showcase real-world implementations of EDB Postgres AI across various sectors, including financial services and telecommunications.
Kevin Dallas, CEO of EDB, emphasized, “Enterprise AI success depends on a strong foundation of data infrastructure, cloud agility with hybrid control, and 24/7 expert-level global support. That’s why we are doubling down on our channel and partner ecosystem—ensuring that, together, we can help enterprises build, deploy, and scale new AI applications with Postgres in a way that is truly sovereign, flexible, and built for their needs.”
With these enhancements, the EDB Partner Program aims to empower partners to assist customers in innovating more rapidly, scaling intelligently, and operating with enhanced control in an increasingly AI-driven environment.
