Population Services International, Pakistan (PSI), a prominent non-profit organization dedicated to enhancing quality healthcare, has officially appointed Bond Advertising as their creative and media agency for the region. This decision follows a competitive pitch involving multiple agencies and is set to significantly impact both the PSI and Viya brands.
Driving Change Through Collaboration
The collaboration aims to tackle societal stigmas surrounding reproductive health, encouraging young individuals to engage in constructive dialogues about these crucial issues. By addressing myths and misconceptions, the partnership seeks to promote shared responsibility and informed decision-making.
As part of this initiative, the ‘Dadi Knows Best’ campaign has been launched, designed to challenge stereotypes and foster open discussions on sensitive topics. This campaign is complemented by various youth-centric collaborations that further amplify its reach and impact.
Ayesha Leghari, Country Director of PSI Pakistan, expressed enthusiasm about the new partnership, stating, “We are excited to have Bond Advertising on board as our digital marketing agency. This collaboration supports our mission to equip youth, men, and communities with the knowledge and confidence to make informed decisions about reproductive health. Together, we aim to break barriers, spark meaningful conversations, and drive real change in how reproductive health is perceived and discussed.”
Seema Jaffer, CEO of Bond Advertising, also shared her excitement regarding the appointment. “We are delighted to be appointed as PSI’s agency partner, a catalyst for its growing impact in the healthcare space. We are committed to bringing outstanding creativity, insights, and media expertise needed to drive much-needed change. We look forward to a meaningful and collaborative relationship.”
