audiences Archives

AppWizard

July 24, 2026

Playstrom and SayGames eye PC growth with Shipping Store Simulator 2037

Becoming a member of GB MAX provides access to exclusive insights and connections within the global B2B leadership community in gaming, entertainment, and technology, along with a VIP ticket to the GamesBeat Next event on November 2-3 in San Francisco. Playstrom, a Belarus-based game studio, has achieved over 1.5 billion downloads across more than 20 mobile titles and is transitioning into PC game development. In 2026, they will launch Shipping Store Simulator 2037, their first dedicated PC title. Playstrom has paused mobile game projects to focus on this PC title, which is part of a strategic exploration of their strengths in PC development. The studio's PC development arm was initially established for research and development, and they plan to create mobile adaptations of successful PC titles. The demo for Shipping Store Simulator 2037 received a Very Positive rating on Steam, and SayGames plans to invest in influencer campaigns and user acquisition strategies to promote the game.

AppWizard

July 24, 2026

Four classic Xbox games are now playable with Backward Compatibility on PC

Microsoft is reviving the Xbox Backward Compatibility program by allowing classic Xbox games to be played on Windows PCs. The initiative, originally launched in 2015 for Xbox 360 games on Xbox One, had been effectively concluded in 2019. The new PC offering includes four original Xbox titles: BLiNX: The Time Sweeper, Conker: Live and Reloaded, Crimson Skies: High Road to Revenge, and Fuzion Frenzy, which can be played at no extra cost by owners of digital copies and are available to Xbox Game Pass subscribers. The PC versions feature enhancements such as customizable graphics settings, higher rendering resolutions, V-Sync support, fullscreen and windowed display modes, anisotropic filtering, improved anti-aliasing, and additional visual upgrades. Minimum system requirements include a GPU like Nvidia GTX 950 or AMD Radeon RX 550, a CPU with at least 4 cores, 8GB RAM, and Windows 11. Recommended specifications include a GPU like Radeon RX 68005 or Nvidia GTX 1070 Ti, a 6-core CPU, DirectX12 API, 8GB VRAM, and Windows 11. Microsoft plans to add more backward-compatible titles and features, including Xbox achievement support, in the future.

AppWizard

July 23, 2026

ALL SAIYAN FORMS IN DRAGON MINE Z! | MINECRAFT X DRAGON BALL Z MOD

Companies are increasingly focusing on seamless user experiences in digital engagement, particularly with video content. The integration of user-friendly sign-in processes, such as passive sign-in features on platforms like YouTube, enhances viewer accessibility and satisfaction. This simplification encourages prolonged interaction with content and fosters viewer retention and loyalty. Organizations must adapt to changing user preferences to create a frictionless experience, which is becoming a fundamental shift in digital engagement strategies. Prioritizing user experience is essential for businesses to remain competitive in the digital landscape.

AppWizard

July 22, 2026

Microsoft is bringing original Xbox exclusives to PC for the first time, starting with four ‘classic games’

Xbox has launched the "Backward Compatibility on PC" program, which aims to bring classic Xbox titles to PC and compatible handheld devices for the first time. The program starts with four original Xbox games, including Crimson Skies and Conker. This initiative is part of Xbox's strategy to expand its exclusive content library and aligns with former head Phil Spencer's vision of preserving video game history and reintroducing beloved titles to new audiences.

AppWizard

July 21, 2026

Unity 7 to release in 2027, helps devs “ship sharper graphics”

Unity 7 is set to launch after a beta testing phase in December 2026, with a full release expected in the first quarter of 2027. It introduces a public API and various services for better integration without full editor access, aiming to improve workflows in game development. Key features include faster shader builds, a near-instant Play Mode, and an upgrade path for Unity 6 users that requires no rebuilding. Unity 7 will also feature CoreCLR, dynamic global illumination through Surface Cache GI, and neural upscaling, available on all supported devices. Additionally, it will include built-in Vector tools for creating native webshops, allowing direct-to-consumer commerce. Collaboration features will enhance teamwork among developers and coding agents.

AppWizard

July 21, 2026

X launches ground-up rebuilt Android app after year-long development

The digital entertainment landscape is rapidly evolving, particularly in India, where mobile-first consumption and value for money are critical. Insights from Amazon MX Player's leadership reveal that the integration of MX Player into Amazon's ecosystem has advanced technology, data utilization, and content distribution. Karan Bedi noted the swift integration process and highlighted the benefits in monetization through Amazon's ad technology, including the “Personas” feature for targeted advertising. MX Player has expanded its distribution across various Amazon platforms, transitioning to a multi-device approach. The platform emphasizes brand safety and has increased its content diversity, focusing on advertiser-friendly shows. Bedi introduced the concept of “micro-genres” with the upcoming MX Fatafat product, featuring short episodes to cater to varying viewer time constraints. MX Player utilizes a robust analytics framework to create content that resonates with diverse audiences, including regional offerings in multiple languages. Girish Prabhu discussed innovative advertising opportunities, emphasizing the integration of brands into content narratives and interactive formats for immediate consumer engagement. MX Player is positioned on major connected TV platforms, aligning with the trend for high-quality, free entertainment. The platform enables direct-to-consumer brands to access larger video formats, leveraging Amazon's consumer insights for personalized advertising and focusing on outcomes rather than impressions. Advertisers are increasingly seeking targeted messages that drive brand growth, highlighting the importance of platforms like MX Player.

AppWizard

July 20, 2026

NetEase to Launch New Title ‘Conqueror’s Blade: Three Kingdoms’ on July 24

Booming Tech, in collaboration with NetEase Games, will launch the action-strategy multiplayer PC game 'Conqueror's Blade: Three Kingdoms' globally on July 24. This game is a reinterpretation of the original Conqueror's Blade from 2019, featuring a free-to-play model with Korean localization. It enhances gameplay with real-time tactical commands and environmental strategies, moving away from repetitive combat. The game includes large-scale multiplayer battles across nearly 60 unique cities and various battlefields, allowing players to engage in combat, trade, craft weapons, or interact with historical figures. Players can also develop their characters by mastering skills and collecting weapons.

AppWizard

July 19, 2026

SNEG Announces Six Classics Coming to PC!

SNEG has announced the revival of six classic PC titles, which will be available on Steam and GOG. The titles are: - Pool of Radiance: Ruins of Myth Drannor - Warlords IV: Heroes of Etheria - Soldiers at War - Dark Earth - Ecstatica 1 & 2 Players can wishlist these games to support their revival.

AppWizard

July 16, 2026

This viral Steam PC horror game is coming exclusive to Xbox on consoles next week, with Game Pass and Play Anywhere

Shift At Midnight is an asymmetric co-op horror game developed by Bun Muen, initially set for a PC-only release on Steam. It will also be available on Xbox consoles, Xbox Game Pass, and Xbox Play Anywhere, with the PC launch scheduled for July 22, 2026. The game encourages mobility and strategy, allowing players to defend themselves by running, hiding, or shooting. Early gameplay experiences have been showcased by content creators like Markiplier and MoistCr1TiKaL, generating significant interest in the gaming community. Players have praised the multiplayer demo on Steam for its blend of humor and horror.

AppWizard

July 16, 2026

Why Ustwo Games shifted from mobile to PC and the “mind-boggling” discovery problem

Ustwo Games, known for Monument Valley, is transitioning from mobile to PC gaming due to challenges in profitability and creative limitations imposed by mobile platforms. CEO Maria Sayans acknowledged that the studio's reliance on mobile subscriptions, which she termed a “honeypot trap,” hindered their ability to create desired games without the support of larger companies like Apple and Netflix. The studio faces issues with discoverability in the gaming industry, criticizing platform holders for inadequate audience engagement. In response, Ustwo is launching the ‘Beautiful Games Club,’ a community initiative aimed at fostering direct relationships with players and enhancing engagement.