Meta has launched the Meta Business Agent, a customer support AI bot, on WhatsApp, following nearly two years of testing in India and Mexico. The bot can respond to inquiries, recommend products, schedule appointments, qualify sales leads, and escalate queries to human representatives. It will also be available through Instagram DMs. Meta is testing a feature for the Business Agent that provides daily briefings on chats and insights. Future functionalities under exploration include market research, product showcases, calendar management, and integration with competitive insight tools. Meta is developing a platform for larger enterprises to create custom agents that connect with systems like Shopify and Zendesk. The Business Agent will be incorporated into WhatsApp Business Premium subscriptions, with charges based on usage.