Meta has introduced new features across its platforms—Threads, Instagram, Facebook, Messenger, and WhatsApp—to enhance user engagement during the FIFA World Cup 2026.
On Threads, users will enjoy real-time interactions, live chat functionalities, score alerts, and a community space for discussions, along with custom stickers and emojis. Soccer legends will host live commentary sessions.
Instagram will have a dedicated search hub for World Cup content, showcasing real-time material such as Reels, Stories, and fan-generated content, along with AI-powered voice effects in direct messages.
Facebook will feature a new Football Mode accessible by double-tapping the Facebook logo, allowing users to use tournament-themed stickers and backgrounds, and generate images in team jerseys using AI tools.
Messenger will introduce a Live Updates feature for real-time match news within chats, World Cup-themed chat themes, and animated stickers. WhatsApp will provide themed stickers, calling effects, and a dedicated channel directory for World Cup-related chats.