Chessington Archives

AppWizard

May 7, 2026

Minecraft in new Partnerships, Experiences and Initiatives

Minecraft is expanding its global licensing strategy with over 200 partners, preparing for Licensing Expo 2026. Highlights include the success of the A Minecraft Movie, which grossed nearly a billion at the global box office in 2025. Key partnerships involve Cool Shirtz, adidas, and OppoSuits, along with new product launches like Actimel in Europe and Sticki Rolls globally in August 2026. STEM-focused products from Horizon Group USA and a plush partnership with Ty Inc. are also in development. The Minecraft Experience: Villager Rescue debuted in Dallas in 2024, with plans for global expansion and a new attraction, Minecraft Experience: Moonlight Trail, launching in May. Minecraft World, a theme park land in collaboration with Merlin Entertainment, is set to open in 2027 in London. A sequel to the original movie and a new animated series for Netflix are also in development, aiming to engage fans with new stories and characters.

AppWizard

May 6, 2026

Minecraft Expands Experiences Ahead of Licensing Expo

Minecraft has over 200 global partners across various sectors, including apparel, food, collectibles, and creative play, as it approaches Licensing Expo 2026. Recent collaborations include an apparel line with Cool Shirtz, a partnership with Adidas, and a global fashion collection with OppoSuits. New product categories include Actimel products in Europe, Sticki Rolls, STEM-focused activity kits from Horizon Group USA, and a plush collaboration with Ty. The brand is expanding into location-based entertainment with the upcoming Minecraft Experience: Moonlight Trail and a themed land, Minecraft World, set to open at Chessington World of Adventures in 2027. A sequel to A Minecraft Movie is in development with Legendary Pictures and Warner Bros. Pictures, along with a new animated series for Netflix. Minecraft will be present at Licensing Expo at booth No. J98-J103.

AppWizard

April 24, 2026

New PAW Patrol land opens May 3 at Chessington ahead of Minecraft World

Chessington World of Adventures will open a new PAW Patrol-themed land on May 3, 2026, marking the UK's first PAW Patrol area. The attraction will include four main rides: Chase’s Mountain Mission (a junior roller coaster), Marshall’s Firetruck Rescue (a rocking ride), Skye’s Helicopter Heroes (an aerial spinning ride), and Zuma’s Hovercraft Adventure (the UK’s first “Drifter” ride). Additionally, there will be three themed play areas, including Rubble & Rocky’s Play Zone and the Flounder Boat. The £50 million investment in this area is part of a broader initiative by Merlin Entertainments, which includes the upcoming Minecraft World set to debut in 2027. Chessington aims to attract young families and enhance its appeal as a family-friendly destination.