NVIDIA announced the RTX Spark at Computex 2026, prompting competition among major silicon market players, including Intel, AMD, and Qualcomm. Samsung is entering the market with its custom silicon for AI-driven PCs, named GAIA, marking its first development of PC-centric silicon since 2012. GAIA will function as a companion Neural Processing Unit (NPU) rather than a traditional System-on-Chip (SoC). It is expected to use a 4nm process and may incorporate processing-in-memory (PIM) capabilities. Lenovo China and HP USA have received samples for testing. Competitors like Snapdragon X/X2, Intel Core Ultra, and AMD Ryzen AI are integrating NPUs with at least 40 TOPS. Samsung's GAIA has not been officially confirmed, and details regarding TOPS, power consumption, and pricing are unclear. The 40 TOPS benchmark by Microsoft for integrated NPUs raises questions about how GAIA would be evaluated alongside Intel or AMD CPUs.