EA

AppWizard
July 26, 2026
Xbox has announced backwards compatibility for PC, allowing fans to vote on classic titles they want to see made available. Current favorites among voters include Fable 2, Banjo-Kazooie, Banjo-Tooie, Fable 3, Sonic Unleashed, Gears of War 2, Banjo-Kazooie: Nuts & Bolts, Gears of War 3, Lost Odyssey, and Ninja Gaiden Black. A curated list of ten highly sought-after titles already enjoying backwards compatibility on consoles includes Fable 2, Gears of War 2, Lost Odyssey, Ninja Gaiden Black, Banjo-Kazooie: Nuts & Bolts, Sonic Unleashed, Gears of War 3, Banjo-Tooie, SSX 3, and Fable 3.
AppWizard
July 24, 2026
Meccha Chameleon achieved the second-highest revenue for PC titles in June, selling over 15 million copies since its launch on June 10. It debuted at No. 6 on Newzoo's PC engagement charts. Other notable sales figures include Lethal Company with over 10 million units in its first six months and Fall Guys reaching seven million in one month. In life simulation games, Paralives ranked No. 7, while Dead by Daylight climbed to No. 10. Grand Theft Auto 6 became the highest-grossing console title based on pre-orders, generating an estimated 0 million globally. The engagement rankings showed minimal fluctuations, with established titles like Fortnite and Counter-Strike 2 maintaining larger player bases than recent releases. Grounded climbed over 250 places to No. 16 on the console engagement charts after its PlayStation Plus release. The Top 20 PC games by revenue in June included Fortnite, Meccha Chameleon, and Counter-Strike 2 & Go, while the Top 20 console games featured Fortnite, EA Sports FC 26, and NBA 2K26.
BetaBeacon
July 23, 2026
Amazon has integrated its Luna cloud gaming platform directly into Prime Video, allowing users to play games within the app at no extra cost. The integration includes a new "Games" tab and aims to turn Prime Video into a "one-stop entertainment destination." Initially available to US and UK users with Fire TVs, Amazon plans to expand Luna integration to more devices and countries in the future.
AppWizard
July 22, 2026
The Burnout series is influential in the arcade racing genre, inspiring many imitators. Wreckreation, a successor developed by Three Fields Entertainment and released in 2025, received mixed reviews. The team announced a sequel, Wreckreation 2, focusing on player feedback to enhance the experience. The initial trailer features unique vehicles and gameplay reminiscent of Burnout. The developers have formed a new studio, When Tides Turn, to continue the project while maintaining the original team. They plan to engage the community through updates and playtesting opportunities.
AppWizard
July 19, 2026
Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic integration of advertising in console and PC games, emphasizing that planning for advertising from the outset can enhance monetization potential. He noted that when advertising is integrated into game design from the beginning, it feels more organic and allows for greater flexibility with brands. Dao mentioned that the ease of embedding advertising varies by genre, with sports games being more conducive to it. He cited the partnership between The Sims 4 and Coach as a successful example of brand collaboration. Additionally, he highlighted EA's launch of EA Advertising, a platform aimed at facilitating brand advertising within its games.
AppWizard
July 17, 2026
Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic advantages of integrating advertising into console and PC games from the outset, enhancing monetization and user experience. He emphasized the importance of designing games with advertising in mind for a more organic inclusion, which varies by game genre. Dao cited the collaboration between The Sims 4 and Coach as a successful example of unobtrusive brand integration. He also mentioned EA's launch of EA Advertising, a platform to facilitate brand advertising within its games, reflecting EA's commitment to innovative advertising strategies.
AppWizard
July 17, 2026
Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.
AppWizard
July 16, 2026
Denshattack! is a cel-shaded trick-based 3D platformer developed by the indie studio Undercoders in Barcelona, Spain. The game features a protagonist named Emi Araki, a 19-year-old ramen delivery driver in Beppu, Japan, who dreams of riding the VACTRAIN, an underground train. The narrative involves Emi leaving her hometown to confront the mega-corporation Miraidō, which governs the state and operates the VACTRAIN. Players engage in gameplay inspired by classic titles, performing stunts and achieving high scores across 60 levels in eight regions. The game includes boss battles, a scoring system, and a vibrant visual style complemented by a notable soundtrack featuring guest composers. Despite some navigation challenges and minor imperfections, Denshattack! has been well-received for its engaging gameplay and artistic presentation.
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