expo

AppWizard
May 16, 2026
Horizon Group USA is collaborating with Mojang Studios to create a new line of licensed activity kits inspired by Minecraft, set to launch this summer. The collection will include Minecraft-themed slimes, STEM dig kits, and various hands-on crafts and activities. These products will be available at major retailers in the U.S., such as Amazon and Walmart.
AppWizard
May 7, 2026
Minecraft is expanding its global licensing strategy with over 200 partners, preparing for Licensing Expo 2026. Highlights include the success of the A Minecraft Movie, which grossed nearly a billion at the global box office in 2025. Key partnerships involve Cool Shirtz, adidas, and OppoSuits, along with new product launches like Actimel in Europe and Sticki Rolls globally in August 2026. STEM-focused products from Horizon Group USA and a plush partnership with Ty Inc. are also in development. The Minecraft Experience: Villager Rescue debuted in Dallas in 2024, with plans for global expansion and a new attraction, Minecraft Experience: Moonlight Trail, launching in May. Minecraft World, a theme park land in collaboration with Merlin Entertainment, is set to open in 2027 in London. A sequel to the original movie and a new animated series for Netflix are also in development, aiming to engage fans with new stories and characters.
AppWizard
May 6, 2026
Minecraft has over 200 global partners across various sectors, including apparel, food, collectibles, and creative play, as it approaches Licensing Expo 2026. Recent collaborations include an apparel line with Cool Shirtz, a partnership with Adidas, and a global fashion collection with OppoSuits. New product categories include Actimel products in Europe, Sticki Rolls, STEM-focused activity kits from Horizon Group USA, and a plush collaboration with Ty. The brand is expanding into location-based entertainment with the upcoming Minecraft Experience: Moonlight Trail and a themed land, Minecraft World, set to open at Chessington World of Adventures in 2027. A sequel to A Minecraft Movie is in development with Legendary Pictures and Warner Bros. Pictures, along with a new animated series for Netflix. Minecraft will be present at Licensing Expo at booth No. J98-J103.
AppWizard
May 6, 2026
Minecraft is experiencing significant growth as a platform for creativity beyond just gaming, according to Hanna Willis, the Head of Global Consumer Products for Minecraft. The franchise has evolved into a cultural phenomenon, creating a diverse ecosystem of products and experiences for fans of all ages. The upcoming Licensing Expo 2026 will provide an opportunity for Minecraft to showcase its latest collaborations and product offerings.
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