expo

AppWizard
May 6, 2026
Minecraft has over 200 global partners across various sectors, including apparel, food, collectibles, and creative play, as it approaches Licensing Expo 2026. Recent collaborations include an apparel line with Cool Shirtz, a partnership with Adidas, and a global fashion collection with OppoSuits. New product categories include Actimel products in Europe, Sticki Rolls, STEM-focused activity kits from Horizon Group USA, and a plush collaboration with Ty. The brand is expanding into location-based entertainment with the upcoming Minecraft Experience: Moonlight Trail and a themed land, Minecraft World, set to open at Chessington World of Adventures in 2027. A sequel to A Minecraft Movie is in development with Legendary Pictures and Warner Bros. Pictures, along with a new animated series for Netflix. Minecraft will be present at Licensing Expo at booth No. J98-J103.
AppWizard
May 6, 2026
Minecraft is experiencing significant growth as a platform for creativity beyond just gaming, according to Hanna Willis, the Head of Global Consumer Products for Minecraft. The franchise has evolved into a cultural phenomenon, creating a diverse ecosystem of products and experiences for fans of all ages. The upcoming Licensing Expo 2026 will provide an opportunity for Minecraft to showcase its latest collaborations and product offerings.
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