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EA believes that planning for in-game advertising placement should be done during the development stage
AppWizard
July 19, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic integration of advertising in console and PC games, emphasizing that planning for advertising from the outset can enhance monetization potential. He noted that when advertising is integrated into game design from the beginning, it feels more organic and allows for greater flexibility with brands. Dao mentioned that the ease of embedding advertising varies by genre, with sports games being more conducive to it. He cited the partnership between The Sims 4 and Coach as a successful example of brand collaboration. Additionally, he highlighted EA's launch of EA Advertising, a platform aimed at facilitating brand advertising within its games.
The toughest choices in PC games
AppWizard
July 18, 2026

The toughest choices in PC games

PC gaming has explored moral dilemmas since 1985 with Ultima 4, which introduced a moral compass for players. The genre expanded in 2003 with Knights of the Old Republic, emphasizing light versus dark choices. Fable presented morality as whimsical, while BioShock's choices lacked depth due to enticing rewards for "good" actions. The ending of Far Cry 3 confused players rather than provoking deep thought. In The Walking Dead, players must protect refugees and make critical decisions during a siege, affecting character fates. Dishonored presents chaos where high chaos leads to grim realities, while alternative choices can also have disturbing consequences. Mass Effect 2 challenges players with the fate of the heretic geth, balancing noble actions against future threats. The Witcher 3 features a decision in the Whispering Hillock quest where Geralt must choose between killing a tree spirit or freeing it, impacting many lives. Batman: The Telltale Series allows players to shape Bruce Wayne's early interactions with villains, affecting future relationships. Dragon Age: Origins places players in political turmoil, deciding between supporting different leaders, each with significant consequences. Frostpunk presents a moral dilemma regarding child labor laws, weighing the innocence of youth against community survival. Fallout 3 features Harold, where players must decide between granting him peace or keeping him alive for potential future benefits, highlighting moral ambiguity in a post-apocalyptic setting.
Microsoft wants to integrate your smartphone more natively across Windows 11's user experience
Winsage
July 12, 2026

Microsoft wants to integrate your smartphone more natively across Windows 11’s user experience

Microsoft is enhancing the Windows 11 user experience by improving the integration of smartphones through significant upgrades to the Phone Link feature. Key upgrades include enhancements to the Phone Companion feature in the Start menu, allowing users to view recent activities and notifications without launching the app. A new smartphone flyout will be tested in the Taskbar's system tray, displaying a phone icon for connected devices and offering quick access to settings and file sharing. Clipboard history synchronization between the phone and PC is also being considered, enabling users to access a comprehensive list of copied content. Additionally, a standalone Messages app for Windows 11 is in development, allowing users to sync SMS conversations and respond directly from their PC. These features are in the exploration and prototyping stages, with feedback from Insiders expected before any final decisions are made. Microsoft aims to create a cohesive ecosystem where smartphones and PCs work seamlessly together.
I've found my perfect summer game: A stomach-churning horror story about Czech train conductors built over a bafflingly deep simulation of a fictional subway
AppWizard
July 11, 2026

I’ve found my perfect summer game: A stomach-churning horror story about Czech train conductors built over a bafflingly deep simulation of a fictional subway

Brno Transit is a lo-fi indie game developed by Spytihněv, set in an underground world filled with bizarre characters and unsettling scenarios. Players navigate a subterranean environment with a peculiar boss and neurotic coworkers while experiencing a sense of existential dread. The game features a free ride mode that unlocks after completing the story, allowing for further exploration of unexpected locations, such as a skull-filled catacomb. Brno Transit is noted for its unique model train world and compelling narrative, blending surreal elements with mundane experiences.
How do you reconcile your lore-heavy, dark sci-fi MMO with mod tools that might let people get way too goofy? 'Everything's canon,' say the developers of EVE Frontier
AppWizard
July 7, 2026

How do you reconcile your lore-heavy, dark sci-fi MMO with mod tools that might let people get way too goofy? ‘Everything’s canon,’ say the developers of EVE Frontier

EVE Frontier is an early access space survival MMO that features a contrast between its dystopian narrative and a vibrant modding ecosystem. Players inhabit cloned bodies known as "shells," which can be traded, upgraded, or sacrificed, adding strategic layers to gameplay. The origins of these consciousnesses are mysterious, possibly containing remnants of human culture. The game embraces player creativity, with everything created by players considered canon within the universe. The latest cycle of EVE Frontier launched on June 25, introducing fully modular ship building, an enhanced new player experience, a five-day free trial, and innovative gamepad controls.
Steve Ballmer once trashed Linux as "a cancer" — now it’s saving Windows 10 holdouts
Winsage
July 1, 2026

Steve Ballmer once trashed Linux as “a cancer” — now it’s saving Windows 10 holdouts

In 2001, Steve Ballmer, then CEO of Microsoft, referred to Linux as a "cancer" threatening Microsoft's intellectual property and likened its users to "communist thieves." By 2016, after Microsoft ported SQL Server to Linux, Ballmer expressed enthusiasm for the change and acknowledged that the conflict with open-source had benefited Microsoft's financial success. In 2020, Microsoft President Brad Smith admitted the company had been on the wrong side of history regarding open source and noted the need for change. Microsoft has since embraced open-source technologies, introducing products like Azure Linux 4.0, built on Fedora. As Windows 11's transition becomes difficult for users, advocacy groups have criticized Microsoft for ending support for Windows 10, which could lead to millions of discarded computers. Microsoft extended Windows 10's life through an Extended Security Updates program until October 14, 2026, with a recent announcement pushing it to 2027. Rising hardware costs and design flaws in Windows 11 have led some users to consider alternatives like Linux. A survey revealed that 30% of PCs are still running Windows 10, and a poll showed that 68% of respondents plan to stick with Windows 10 through 2027.
Microsoft reveals why Windows 11 keeps saying a file is in use after you close the app, plus the fix
Winsage
June 30, 2026

Microsoft reveals why Windows 11 keeps saying a file is in use after you close the app, plus the fix

The 'file in use' error in Windows indicates that a file is currently being accessed by a program, preventing deletion or renaming to avoid data corruption. This error can persist even after closing an application due to reasons such as antivirus software scanning the file, network references from other devices, or files loaded as Dynamic Link Libraries (DLLs) that remain in memory. To identify the process causing the error, Mark Russinovich developed the command-line tool Handle, which shows all open file handles, and Process Explorer, which provides a graphical interface to find and manage these handles. Microsoft is integrating Sysinternals tools into PowerToys for easier access, including the File Locksmith tool that allows users to unlock files directly. A recommended workaround for the error is to rename the file instead of deleting it, as Windows permits renaming even when a file is open.
silver Android smartphone
AppWizard
June 25, 2026

Knight of the Old Republic 2 was great because it peeled back Star Wars’ black-and-white morality

Knights of the Old Republic II is a sequel that deconstructs its predecessor by exploring darker themes and the complexities of morality rather than adhering to a simple good versus evil narrative. Designer Chris Avellone challenges traditional Star Wars mythos, presenting players with the Exile, an outcast dealing with the consequences of past decisions. The game features a diverse cast, including Kreia, a mentor whose philosophy complicates the understanding of morality. Despite facing development challenges, such as a rushed timeline leading to technical issues and incomplete content, the game has been enhanced by the Sith Lords Restored Content mod, which restores missing material. Kreia is recognized as one of gaming's most compelling characters, and the game's writing and character development are praised, contributing to its legacy in video game history.
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