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Cool Shirtz had one goal and one goal only when it came to creating the Minecraft collaboration: To design clothes people can wear 'not just to represent the game, but to become it'
AppWizard
December 8, 2025

Cool Shirtz had one goal and one goal only when it came to creating the Minecraft collaboration: To design clothes people can wear ‘not just to represent the game, but to become it’

The Very Cool x Minecraft collaboration saw its collection nearly sell out, with fewer than ten pieces remaining on the website. Scott Guthrie, founder and creative director of Cool Shirtz, expressed his admiration for Minecraft as a key motivation for the collaboration. Notable pieces include the Axolotl Ushanka and the Enderman hoodie, which holds special significance for Guthrie. The collection also features the Monsters Nearby knit and a Skeleton pendant. Due to the success of this collaboration, Guthrie indicated that there are plans for future projects, with a restock scheduled for early 2026 and additional items in development. The collaboration was noted for its natural integration of Minecraft’s colorful style with Cool Shirtz's design ethos.
Fortnite Chapter 7 launches with apparent "AI slop," days after Epic CEO Tim Sweeney suggested Steam should bin AI disclosures
AppWizard
December 2, 2025

Fortnite Chapter 7 launches with apparent “AI slop,” days after Epic CEO Tim Sweeney suggested Steam should bin AI disclosures

Fortnite Chapter 7 debuted with themes including references to The Simpsons, Quentin Tarantino, and Marty McFly. Concerns have arisen about the potential use of generative AI in the game's advertising content, although Epic Games has not confirmed this. CEO Tim Sweeney suggested that AI will play a significant role in future production, prompting debate in the gaming community. Players have noted peculiarities in the new chapter, such as an advertisement with an "AI smudge look" and inconsistencies in a creature's anatomy, which they believe indicate AI influence. A Marty McFly spray initially thought to be AI-generated was confirmed to be hand-drawn. The lack of clarity from Epic has led to backlash and discussions about supporting genuine artists. The conversation around generative AI in gaming has increased, with concerns that monetizing AI-generated content could lead to player dissatisfaction.
Minecraft Shares Latest Licensing Projects Ahead of Brand Licensing Europe
AppWizard
September 25, 2025

Minecraft Shares Latest Licensing Projects Ahead of Brand Licensing Europe

Minecraft is expanding its brand through various licensing ventures, including collaborations with Adidas for footwear and apparel, Swarovski for crystal figures, and KontrolFreek for gaming accessories. Recent product launches include hair and oral care products in Brazil, fruit snacks in Australia and New Zealand, dairy and plant-based puddings in Europe, Minecraft-themed ice cream bars from Wall’s, and formalwear from Opposuits. A new line of frozen pizzas in collaboration with Freiberger is set to launch in Europe this fall. Brand Licensing Europe will take place from October 7-9 at the Excel London exhibition center.
Swarovski has launched a collection of very exclusive Minecraft figurines
AppWizard
July 19, 2025

Swarovski has launched a collection of very exclusive Minecraft figurines

Swarovski has collaborated with Minecraft to launch a collection featuring four iconic figures: Alex, Steve, The Pig, and The Creeper, each with a crystal skin. The figures are available for pre-order at a price range of 0 to 0, allowing fans to purchase the entire set or individual characters.
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