marketing campaign Archives

Winsage

August 30, 2026

Dear Microsoft, where is the Surface to showcase all these improvements to Windows 11?

Microsoft has introduced Windows 11 version 26H2 to the Release Preview Channel, signaling a broader rollout in the coming weeks. This update includes user interface enhancements such as the ability to reposition the Taskbar, resize the Start menu, and disable web and Store suggestions. Over 7,000 applications are now optimized for Arm architecture, indicating growing support for Windows on Arm. PowerToys has also updated with a feature called Window Hopper for easier window management. Despite challenges in communication and design consistency across its products, Microsoft is focusing on the advancements in Windows 11, particularly in relation to Snapdragon technology, which has encouraged the production of Snapdragon-powered laptops. There is currently no unified marketing strategy or event planned to showcase the upcoming changes in Windows 11.

Winsage

August 24, 2026

Back to the Start: How Microsoft launched Windows 95 to the world

In 1995, Microsoft launched Windows 95, an operating system designed to transition users from 16-bit to 32-bit computing, with a marketing budget estimated between 0 million and 0 million. Windows 95 featured a 32-bit architecture capable of managing up to 4GB of memory, the Start button, taskbar, Microsoft Exchange, and Plug and Play technology. The global launch event occurred on August 24 at Microsoft's headquarters, featuring Bill Gates and a promotional campaign that included The Rolling Stones' "Start Me Up" and a videotape guide with Friends stars. In Malaysia, the official launch was on August 29, with some dealers organizing midnight sales, although turnout was disappointing. Microsoft hosted a Windows 95 Expo in Kuala Lumpur, leading to strong sales of additional products. By 1996, Microsoft announced the shipment of 40 million units of Windows 95 worldwide.

BetaBeacon

June 20, 2026

Epic Games Store 2026: $400M Record, 317M Users [AU]

Total revenue from the Epic Games Store reached .16 billion in 2025, up 6 per cent from .09 billion in 2024 and 22 per cent from 0 million in 2023.

AppWizard

June 14, 2026

AMD taunts Apple’s MacBook Neo for failing to run 75% of top PC games — Only 5 out of the 20 top PC games work on the Neo, while all run on AMD’s budget offerings

The MacBook Neo has received positive reviews, redefining expectations for budget laptops and raising concerns among Windows manufacturers. AMD has launched a marketing campaign comparing its Ryzen 200 series systems to the MacBook Neo, highlighting that 15 of the top 20 PC games are incompatible with the Neo, which can only run five natively. AMD's systems provide access to extensive gaming libraries without requiring workarounds. AMD's selected comparison device, the HP OmniBook X Flip with a Ryzen 5 220 chip, can run older games but struggles with modern titles. While AMD claims its systems can run all top PC games, performance may not meet gamers' expectations. Apple's Silicon is powerful, but gaming demand on Mac remains limited, and users can only emulate x86 code, not achieve native compatibility. The MacBook Neo is recognized as a strong budget option, while Intel's Wildcat Lake laptops and Qualcomm's Snapdragon C-series chips are emerging alternatives in the market.

Tech Optimizer

May 14, 2026

Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing

Kaspersky partnered with AnyMind Group in March 2026 to launch an influencer marketing campaign in Singapore aimed at changing consumer perceptions that Kaspersky only offers antivirus protection. The campaign focused on building trust through relatable narratives, increasing urgency around scam prevention, and driving traffic to the Kaspersky Shopee Store. It utilized Instagram for engagement, featuring relatable stories and humor to simplify complex cybersecurity topics. The campaign achieved significant reach and engagement, with total reach exceeding 160,000, total views at 223,000, and total engagements of 7,500. The engagement rate was 4.73%, and the reach rate was 40.56%. Influencer Faris Samri had the highest engagement rate at 17.20%. The campaign led to a 2,900% increase in store page views and over 6,000 combined saves and shares, indicating high user value in the content. Interactive Instagram Stories were identified as the key driver for direct link clicks.

AppWizard

May 5, 2026

Lidl shoppers get 100 free points in new app update

Lidl has launched Lidl Plus Points, a rewards system in the Lidl Plus app, allowing shoppers to earn points with every grocery purchase. New and existing app users receive 100 complimentary points that can be redeemed for select rewards. The points can be exchanged for money-off coupons, free or discounted products, and rewards on various items. From May 5 to May 22, customers earn double points on fruit purchases. Lidl has partnered with Liberty X for a marketing campaign to promote the new program.

AppWizard

May 4, 2026

GTA 6 Boss Explains Why the Game Isn’t Releasing on PC Right Away

Grand Theft Auto 6 will not be available on PC at launch and will be exclusive to PS5 and Xbox Series X/S consoles. Strauss Zelnick, CEO of Take-Two Interactive, stated that Rockstar prioritizes console gamers as their core audience and believes it is essential to serve them first. While Zelnick did not confirm a future PC release, historical trends suggest that a PC version may come years after the console launch, as seen with previous titles like Grand Theft Auto 5 and Red Dead Redemption 2. The release date for GTA 6 is set for November 19th, and a marketing campaign will begin this summer.

AppWizard

April 27, 2026

Wispr Flow launches in India; offers Hinglish and Android app support

Wispr Flow launched in India, focusing on AI-driven voice-to-text technology with support for Hinglish and an Android app featuring a floating button for dictation. India is the company's second-largest market, with the user base tripling in three months through organic growth. Founded in 2021 by Tanay Kothari and Sahaj Garg, Wispr Flow initially focused on brain-computer interface hardware before pivoting to voice-first software. The startup has raised approximately million and was valued at 0 million in late 2025. An offline marketing campaign in Bengaluru involved deploying 100 branded auto-rickshaws to capitalize on high traffic for visibility.

AppWizard

April 14, 2026

Xbox Game Pass is too expensive, new Xbox boss reportedly says: ‘we need a better value equation’

Asha Sharma, the new head of Xbox, expressed concerns in an internal memo that the pricing structure of the Game Pass subscription service is "too expensive" for players. She emphasized the need to reassess the subscription model to deliver better value and indicated plans to evolve Game Pass into a more flexible system, which will require time for testing. The discussion follows mixed financial outcomes, with former Bethesda VP Pete Hines noting that Game Pass has negatively impacted retail revenue. Additionally, Xbox is realigning its focus on console hardware integrity and may discontinue the 'This is an Xbox' marketing campaign as part of a broader strategic pivot, including a renewed market push with Project Helix.

AppWizard

December 29, 2025

“Triple-A is in crisis” and games “don’t have staying power because they’re bad,” says ex Gears of War director and Painkiller creator

Adrian Chmielarz, founder of Astronauts and People Can Fly, discusses the current state of the gaming industry, noting that 2025 is expected to be significant as indie and double-A games gain prominence. This year's Game of the Year nominations highlighted a balance between indie titles and high-budget games, with Metacritic's top-rated games including Hades 2, Expedition 33, and Blue Prince. Chmielarz emphasizes the rise of double-A games, attributing it to changes in the industry that allow developers to bypass traditional publishers due to platforms like Steam. He points out challenges for new releases in maintaining visibility, citing Theorycraft Games’ Supervive as an example of a quality game that struggled to stand out. Chmielarz also notes a lack of immersive single-player shooters in the market and criticizes the focus on gunplay over atmosphere in many indie games. He expresses enthusiasm for Witchfire's dark fantasy aesthetic and its emphasis on fun gameplay.