Starting today, Lidl is unveiling Lidl Plus Points, an innovative rewards system integrated within the Lidl Plus app, designed to enhance the shopping experience for customers. With this new feature, shoppers will earn points with every grocery purchase made in-store.
100 free points launch offer
A key highlight of this launch is the enticing offer available to both new and existing app users: a complimentary 100 points that can be redeemed immediately on select rewards such as bananas, cheese twists, and chocolate digestives.
This points system has been developed in response to customer feedback, indicating a desire for greater flexibility in how rewards can be utilized. Rather than relying on fixed discounts, shoppers can now accumulate points and exchange them in the app’s marketplace for:
- money-off coupons for future shopping trips
- free or discounted products
- rewards on a variety of everyday items and popular middle aisle finds
For frequent shoppers, this means that each visit to the checkout now unlocks additional savings opportunities.
Extra savings on fruit
To celebrate the launch, Lidl is also offering a special promotion that doubles the reward rate on fresh produce. From May 5 to May 22, customers will earn double points on all fruit purchases, allowing them to accumulate points more rapidly during their regular grocery runs.
In a bid to capture attention, Lidl has partnered with Liberty X for a whimsical marketing campaign. The group is set to release “Just a Lidl…,” a playful reimagining of their early 2000s hit, featuring a music video filmed inside a Lidl store, complete with references to the supermarket’s iconic middle aisle.
As food prices continue to challenge household budgets, this new rewards scheme offers shoppers an additional avenue to maximize their spending power. For those already utilizing the Lidl Plus app, the launch translates to immediate access to free rewards from the moment the program goes live. Additionally, for those who may not have explored the app recently, there is now a compelling reason to revisit and take advantage of these new offerings.
