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Moozi and Dentsu Redder launch gamified Minecraft world to engage Gen Alpha in Vietnam
AppWizard
August 20, 2026

Moozi and Dentsu Redder launch gamified Minecraft world to engage Gen Alpha in Vietnam

Moozi and Dentsu Redder launched Mooziland, Vietnam's first branded Minecraft universe, to support the relaunch of Moozi's children's milk range and engage the Gen Alpha demographic. The campaign ran from April to July 2026, featuring seven interactive islands representing Moozi's milk flavors, inspired by Australian ecosystems. Children participated in a seven-week journey with quests and discoveries, complemented by the nationwide Moozi Fest. The campaign generated over 53 million impact views, 700,000 engagements, and a 30% growth in total channel value. The initiative aimed to create an enjoyable experience for children while reassuring mothers about the brand's quality.
Moozi and Dentsu Redder turn milk discovery into an immersive Minecraft experience
AppWizard
August 18, 2026

Moozi and Dentsu Redder turn milk discovery into an immersive Minecraft experience

Moozi and Dentsu Redder Vietnam relaunched Moozi's children's milk range through Mooziland, Vietnam's first branded Minecraft universe. This initiative features seven interactive islands representing Moozi's milk flavors, inspired by Australian ecosystems. Over seven weeks, children participated in quests guided by Minecraft creator TOGA and gaming influencers, while a nationwide Moozi Fest allowed in-person engagement. The campaign ran from April to July 2026, achieving over 53 million impact views, 700,000 engagements, and a 30% growth in total channel value. The experience aimed to connect children and parents with the brand through exploration and discovery, emphasizing quality and trust.
Warner Bros. mentions existence of 'second installment of Hogwarts Legacy,' and that's about it
AppWizard
August 17, 2026

Warner Bros. mentions existence of ‘second installment of Hogwarts Legacy,’ and that’s about it

Warner Bros. Discovery has indicated the development of a sequel to the successful 2023 game, Hogwarts Legacy, in a communication to shareholders, expressing optimism about the gaming division's future profitability. The letter mentioned that the company expects games to contribute more significantly to segment profitability as their pipeline expands, including the second installment of Hogwarts Legacy. However, this announcement is complicated by the controversial views of J.K. Rowling, the franchise's creator, which have sparked backlash and raised ethical questions about engagement with the brand. The ongoing discourse surrounding Rowling's stance on transgender rights may affect the anticipation for the sequel and the future of the franchise.
How to Promote Your PC Game in China — An Interview with Asia Game Buzz
AppWizard
August 17, 2026

How to Promote Your PC Game in China — An Interview with Asia Game Buzz

Ksenia Zubareva is the CEO of Asia Game Buzz, a company focused on promoting PC games in China. She discussed how Steam operates in the Chinese market, highlighting the challenges and opportunities present. Ksenia emphasized the importance of understanding local consumer behavior and using social media for game promotion without needing a license. She also shared her views on the potential leniency of Chinese authorities towards Russian projects regarding the issuance of ISBNs for game distribution.
Old School RuneScape began when a dev 'found the 2007 server in their desk drawer:' 13 years later, it's setting subscriber records for the long-lived MMO
AppWizard
August 15, 2026

Old School RuneScape began when a dev ‘found the 2007 server in their desk drawer:’ 13 years later, it’s setting subscriber records for the long-lived MMO

In June, Jagex hosted its largest live event, the Deadman All Stars, a PvP tournament for Old School RuneScape (OSRS), outside the UK. Kieren Charles, the creative director of OSRS, noted that the game has grown significantly since its launch, stating, “The game's bigger now than it was in 2007.” OSRS surpassed the original RuneScape's age in 2013 and achieved an all-time high of over one million active subscribers last August. The decision to base OSRS on the 2007 version was influenced by player preference for what they considered the "golden age," despite initial interest in the 2006 version. OSRS is recognized as a pioneering example of officially-supported 'classic' servers, balancing community engagement with official support. Regular updates, including the upcoming Varlamore expansion in 2024, aim to keep the game fresh while maintaining its nostalgic essence. New content is approved through community votes, requiring a minimum of 70% approval. Charles emphasized the importance of community feedback, preferring to reject proposals rather than invest significant development time into unpopular features. He views his role as a caretaker of the OSRS legacy, focusing on what the community wants.
Hands-on with AltTabby, Stardock's replacement for the Windows 11 Alt+Tab experience
Winsage
August 13, 2026

Hands-on with AltTabby, Stardock’s replacement for the Windows 11 Alt+Tab experience

Stardock has introduced AltTabby, an alternative app switcher for Windows 11 that features customizable layouts, smart grouping, application pinning, and keyboard shortcuts. It integrates with other Stardock utilities, allowing users to customize how Groupy organizes applications. AltTabby offers five distinct views, with the carousel view being highlighted for its fluid navigation and customization options. The icons view and classic icons view are noted to be compact and potentially overwhelming, though the icons view includes a search box for added functionality.
Mesh, Automattic's CRM for everyone, comes to Android
AppWizard
August 12, 2026

Mesh, Automattic’s CRM for everyone, comes to Android

Mesh, a personal CRM acquired by Automattic, has launched on Android, allowing users to manage their networks with features like notes, reminders, and real-time synchronization. The app includes enhancements for Android, such as split-screen views, keyboard shortcuts for foldable devices, in-app search, and home screen widgets. Mesh is currently in early access with Nexus AI, which helps users navigate their networks. It prioritizes user privacy and operates on a subscription model, offering a free version for up to 1,000 contacts. Approximately 70% of users utilize Mesh for business purposes, and it is available for download on Google Play.
Google adds Gemini code conversion for PostgreSQL migrations
Tech Optimizer
August 12, 2026

Google adds Gemini code conversion for PostgreSQL migrations

Google has enhanced its Database Migration Service with AI-assisted code conversion for PostgreSQL migrations from commercial databases. This feature addresses the challenge of converting stored procedures, triggers, and custom functions written in proprietary languages. The new workflow allows users to view original source code alongside suggested PostgreSQL PL/pgSQL output, enabling inline explanations, code editing, and validation before deployment. The service analyzes schema context across the migration project, considering table relationships and data types. It combines rule-based conversion with AI-generated suggestions and includes PostgreSQL syntax validation. The conversion process remains within the customer's Google Cloud project, adhering to security protocols. This feature aims to reduce the time for code conversion from months to days, allowing database specialists to focus on verification and application modifications. Once validated, the converted code can be applied to staging systems for testing before live migration.
silver Android smartphone
Tech Optimizer
August 12, 2026

Dealroom.co | Databricks acquires Electric to bring Postgres to AI agent sandboxes

Databricks has acquired Electric, the creator of PGlite, a lightweight version of Postgres that operates within applications and user devices instead of relying on a separate server. This acquisition enhances Databricks' Postgres capabilities, allowing AI agents to maintain local Postgres instances while synchronizing with a central Lakebase Postgres system. Electric's real-time synchronization engine ensures that distributed agents remain aligned with a central record. The acquisition comes as companies shift towards agentic applications that require reliable data and rapidly changing local context. PGlite has gained significant traction, with weekly downloads increasing from 1 million to 13 million between August 2025 and August 2026. Databricks views Postgres as a foundational element for AI agents, emphasizing the importance of managing state, context, and synchronization among agents in the evolving landscape of AI systems.
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