Counterpoint Research, as reported by Tom’s Hardware, reveals a notable shift in consumer preferences within the PC market. Instead of opting for an upgrade to Windows 11, a significant number of users have chosen to embrace the Apple Mac, resulting in a remarkable 14.9% year-over-year increase in Mac shipments. This trend comes amidst a broader context where global PC shipments have risen by 8.1% in the third quarter of 2025, coinciding with the conclusion of support for Windows 10.
As of October 14, 2025, Microsoft officially ceased support for its Windows 10 operating system, marking the end of life for all PCs running this version. This cessation means that users will no longer receive free software updates, security patches, or technical assistance through Windows Update. Microsoft has been actively encouraging users to transition to Windows 11; however, the allure of Apple’s offerings appears to be drawing many away from this path.
Among the factors contributing to this shift is the appeal of the latest MacBook models, such as the new MacBook Pro M5. While transitioning from Windows to macOS may present a learning curve, many find the operating system to be more user-friendly and manageable. The availability of discounted MacBooks further enhances their attractiveness, making them a compelling choice for those in the market for a new device.
Current MacBook Discounts
- MacBook Pro 14″ (M4/512GB): was ,599, now ,349 @ Amazon
- MacBook Air 15″ (M4/256GB): was ,199, now 9 @ Amazon
- MacBook Pro 16″ (M4 Pro/512GB): was ,898, now ,588 @ Amazon
- MacBook Pro 16″ (M4 Max/1 TB): was ,499, now ,119 @ Amazon
- MacBook Pro M5: was 9, now 9 @ Amazon
Early Black Friday MacBook Deals
As the holiday season approaches, early Black Friday deals are already making waves, providing consumers with attractive options to consider. With discounts on various MacBook models, the opportunity to invest in a new device has never been more appealing.
