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Microsoft applies the thumbscrews to Windows 10 users, telling them to upgrade to be on “the right side of risk”
Summary
As the clock ticks down to October 14, 2025, the impending end of support for Windows 10 looms large. Microsoft is keenly aware of this deadline and is making a concerted effort to encourage users to transition to Windows 11. Despite their best efforts, the company faces a significant challenge: Windows 10 remains the operating system of choice for many, and persuading users to upgrade has proven difficult.
Initially, Microsoft approached the upgrade campaign with a gentle nudge, suggesting that users consider acquiring a Windows 11 device before the support window closes. The introduction of Copilot+ devices was another strategy aimed at enticing users. However, the messaging has now taken a more urgent tone, with Microsoft asserting that those who remain on Windows 10 will not be on “the right side of risk.”
Microsoft begins turning up the heat on Windows 10 users
In a recent video posted on its Windows YouTube channel, Microsoft reiterated the critical message: “Security updates for Windows 10 are ending October 14, 2025.” The video encourages viewers to “Upgrade now to a Windows 11 PC” to ensure they remain secure. It also highlights the various security enhancements that come with Windows 11.
However, the reception has been less than enthusiastic. Comments on the video reflect a mix of skepticism and frustration, with one user succinctly stating, “Using the end of support for your old operating system as a selling point for your new one is actually insane.” Many viewers have expressed concerns about the financial burden of upgrading, particularly if their current hardware does not support Windows 11.
Interestingly, this situation has opened the door for the Linux community to step in. As users contemplate their options, many are considering a switch to Linux as an alternative. Initiatives like the End of 10 project have emerged, aimed at assisting users in transitioning away from Windows. Additionally, KDE has reached out to what it refers to as “Windows 10 exiles,” offering guidance on how to keep older PCs operational using its Plasma desktop environment.
As the deadline approaches, the competition between Microsoft and Linux is likely to intensify, with both sides vying for the loyalty of users who are still hesitant to make a change. The landscape is shifting, and for many, the decision has already been made.