In a significant move towards compliance with the Digital Markets Act, Microsoft is adjusting its approach within the European Economic Area (EEA). The tech giant has announced a series of updates aimed at reducing its previously aggressive marketing tactics, particularly concerning its web browser, Microsoft Edge.
Changes to Microsoft Edge
One of the most notable changes is that Microsoft Edge will no longer actively solicit users to set it as their default browser. This shift marks a departure from the company’s earlier, more persistent strategies. However, users who open the AI-powered browser may still encounter reminders to reconsider their default settings for the time being.
This update began rolling out with an Edge update released on May 29, and users can expect to see these changes reflected in their browsers shortly.
Reduced Notifications and App Management
In addition to the changes with Edge, Microsoft is also addressing user experience across its suite of applications. Users who opt to uninstall Microsoft Edge will no longer receive repeated prompts to reinstall the browser. The only exceptions to this policy will be progressive web apps (PWAs) that utilize Microsoft Edge technology. This update is expected to reach Windows 10 and 11 users throughout this month.
Uninstalling the Microsoft Store
For those looking to distance themselves further from Microsoft’s ecosystem, the company is introducing an option to uninstall the Microsoft Store from their devices. Users will still receive updates for any applications they have previously downloaded, ensuring continuity despite the removal of the Store. This feature is anticipated to be available later this year for Windows 10 and 11 users.
