As the holiday season approaches, the buzz surrounding Windows 11 is beginning to quiet down, yet there are still noteworthy developments to discuss. This week, Microsoft has turned its attention to enhancements within the Microsoft Store. While these updates may seem promising, one can’t help but wonder if they will truly resonate with users.
Will users ever care about the Microsoft Store?
Microsoft keeps trying, I’ll give it that
In a recent blog post, Microsoft outlined significant improvements to the Microsoft Store, claiming a reduction in launch times by up to 25% and a 50% decrease in download hang-ups. While these advancements are commendable, one might argue that such issues should have been resolved long ago, given the Store’s decade-long existence. Additionally, enhancements to discoverability, navigation, update management, and new installation methods for Win32 apps have been introduced.
Among the latest features is the ability to update externally hosted apps directly through the Microsoft Store. Previously, users had to manage updates independently after installation, but now the Store can detect available updates, streamlining the process. This is indeed a positive step forward, showcasing Microsoft’s commitment to improving user experience.
However, despite these efforts, the fundamental challenge remains: the Microsoft Store lacks a robust selection of popular applications. Notably absent are major platforms like Steam and Google Chrome, as well as essential software such as DaVinci Resolve. The absence of these widely-used applications raises questions about the Store’s viability as a go-to destination for users.
Colleagues have expressed skepticism regarding the Store’s appeal, with some admitting they can’t recall the last time they utilized it. As long as users can access the applications they desire through alternative means, the incentive to switch to the Microsoft Store diminishes. The lingering stigma from past issues, coupled with the Store’s ongoing struggles, makes it difficult to envision a resurgence in user interest.
While the concept of the Microsoft Store holds potential, it will require more than incremental improvements to capture user attention. Perhaps a strategic rebranding could help, but it would need to be executed thoughtfully to restore its reputation.
Microsoft is fixing an annoying webcam limitation
Cameras can finally work with multiple apps at once
In another development, Microsoft has introduced a feature called Multi-app camera in the Canary builds of Windows 11. This functionality allows users to stream from a single camera to multiple applications simultaneously, eliminating the need to switch off the camera in one app before using it in another. Historically, users relied on virtual camera software to achieve this, which could be cumbersome.
With this new capability, Microsoft aims to simplify the user experience, particularly for those who frequently engage in video calls across different platforms. The feature is particularly beneficial for individuals who juggle various online activities, such as attending meetings while participating in co-working sessions on platforms like Discord.
Interestingly, Microsoft has positioned this feature as a tool for users who are hard of hearing, although the connection between multi-app camera functionality and accessibility remains unclear. Nonetheless, the addition of this feature is a welcome enhancement, showcasing Microsoft’s commitment to improving the Windows experience.
What will next week bring?
As we look ahead, the only other notable news from Microsoft this week was the rollout of Copilot+ for Intel and AMD PCs. With the holiday season approaching, news may slow down, but rest assured, I will continue to monitor developments in the Windows ecosystem and share insights in the upcoming edition of The Windows Forecast.
