Users still operating on Windows 10 are now encountering a more persistent reminder to upgrade their systems, thanks to a full-screen banner that has become increasingly common following the August 2025 Patch Tuesday update (KB5063709). Observations from Windows Latest indicate that this behavior is evident across numerous PCs and virtual machines running Windows 10.
The pop-up appears immediately after installing the updates and rebooting, marking a notable shift in Microsoft’s approach to encouraging users to transition to Windows 11. For those who prefer to remain with Windows 10, the option to dismiss the alert is available; however, the banner will continue to resurface, making it clear that the push for an upgrade is far from over.
Persistent Upgrade Notifications
As the deadline for Windows 10 support approaches, Microsoft is ramping up its notifications. The company has set October 14, 2025, as the end-of-life date for Windows 10, and the pop-up serves as a reminder of this impending change. Users are presented with a clear message: “End support for Windows 10 arrives on October 14th, 2025. This means your PC won’t receive technical support or security updates after that date. Get Windows 11 to stay up to date.”
For those who wish to continue using Windows 10, the pop-up provides options to either download Windows 11 immediately or schedule its installation. However, a ‘Keep Windows 10’ button is also available, albeit with the caveat that selecting this option does not eliminate the campaign for an upgrade. Instead, users are met with a slideshow showcasing the new features of Windows 11, reinforcing the benefits of making the switch.
Even if users choose to decline the upgrade, they should be prepared for the pop-up to reappear in the future. In conjunction with these notifications, Microsoft updated its documentation on August 12, urging users to make a decision regarding their operating system before the end-of-life date.
The August 2025 updates were rolled out on August 12 for all users, including those still on Windows 10, as the operating system remains supported until October 13, 2025. Post this date, while updates can be extended, the management of Windows Updates will change, and there is uncertainty about the availability of ISOs. Therefore, it is advisable for users to save a copy of the Windows 10 ISO before the end-of-life date.
After October 14, 2025, Windows 10 will receive only two updates, but users can utilize the ‘Enroll now’ button on the Windows Update page to extend updates until October 13, 2026. However, this option may not be visible to all users yet, though the enrollment process is straightforward and guided by an on-screen wizard.
