Understanding Our Use of Cookies and Data
In our commitment to enhancing user experience, we utilize cookies and data for several essential functions. These include:
- Delivering and maintaining Google services
- Monitoring outages and providing protection against spam, fraud, and abuse
- Measuring audience engagement and site statistics to gain insights into how our services are used and to improve their quality
When you opt for “Accept All,” we extend our use of cookies and data to include:
- Developing and enhancing new services
- Displaying advertisements and measuring their effectiveness
- Showing personalized content based on your settings
- Presenting personalized advertisements tailored to your preferences
Should you choose “Reject All,” we will refrain from using cookies for these additional purposes. In such cases, non-personalized content and advertisements will be influenced by factors such as the content you are currently viewing and your general location.
Personalized content and advertisements may include tailored video recommendations, a customized YouTube homepage, and ads specifically directed at you based on your previous activities, such as the videos you watch and the items you search for on YouTube. We also ensure that the functionality is age-appropriate when relevant.
For those interested in exploring more options, additional information is available, including guidance on managing your privacy settings. You can always visit g.co/privacytools for further details.