As the clock ticks down to October 2025, the deadline for Windows 10’s end of support looms large, prompting Microsoft to intensify its campaign encouraging users to transition to Windows 11. A recent advertisement on the official Windows YouTube channel underscores this urgency, urging consumers to be on the “right side of risk” by upgrading to Windows 11, particularly on systems powered by Intel processors.
Windows 11, which has been available for nearly five years, presents a significant shift from its predecessor. However, the transition has not been without its challenges. Microsoft’s stringent requirement for Trusted Platform Module (TPM) hardware has sparked criticism, as many existing PCs are unable to meet these specifications. While Microsoft does offer an extended support program for Windows 10, it comes with a hefty price tag, leaving many users feeling cornered into purchasing new devices.
Concerns extend beyond individual users; experts have raised alarms about the environmental impact of this transition. Research firm Canalys estimates that the end of Windows 10 support could potentially render 240 million PCs obsolete, contributing to a surge in electronic waste.
Ad wars: Intel vs Qualcomm
The timing of Microsoft’s latest ad, which highlights Intel processors, is particularly noteworthy. It follows closely on the heels of a series of advertisements from Qualcomm that take aim at Intel, promoting their Snapdragon X processors. One ad, provocatively titled “What’s the Intel,” emphasizes the performance advantages of Snapdragon X chips, particularly when devices are not plugged in. Qualcomm claims that Intel-powered laptops can experience performance drops of up to 55% in such scenarios, a significant reduction that raises eyebrows in the tech community.
While the new Windows ad does not directly reference Qualcomm or its Snapdragon X processors, it nonetheless positions Intel vPro as a compelling option for those considering a new PC. This strategic move could influence consumer preferences, especially given Qualcomm’s recent exclusive branding of the Copilot+ PC for six months. The ad serves as an opportunity for Intel to regain ground in a competitive landscape, appealing to users who are navigating the complexities of upgrading their operating systems and hardware.
