PHOTOS: Synnex’s “Seizing the device refresh opportunity” event

Windows 11 Transition: A Golden Opportunity for Partners

According to Thomas Tapsas, the Director of Channel Sales at Synnex, the transition to Windows 11 is not just a trend; it’s an inevitability that channel partners must embrace. Speaking at a recent partner event in Melbourne, Tapsas highlighted the substantial opportunities that lie ahead for those ready to adapt. He drew a parallel to the Y2K phenomenon, noting that the current shift presents an even greater potential, with approximately four times as many PCs requiring replacement.

As Australia’s foremost Personal Systems provider, Synnex stands in a prime position to assist channel partners in navigating this significant transition. However, Tapsas emphasized that the move to Windows 11 extends beyond simply upgrading to a supported operating system. It represents a pivotal moment for businesses to rethink their technology strategies and enhance their offerings to customers.

With the landscape of personal computing evolving, Synnex is committed to equipping its partners with the necessary tools and insights to thrive in this new environment. The focus is not only on the immediate benefits of upgrading hardware but also on fostering long-term relationships with clients through innovative solutions and support.

In attendance at the event was Chris Bright, Device Partner Sales Lead for Microsoft Australia & New Zealand, who echoed Tapsas’s sentiments about the importance of this transition. The collaboration between Synnex and Microsoft is set to empower partners to leverage the full potential of Windows 11, ensuring they remain competitive in an ever-changing market.

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PHOTOS: Synnex's "Seizing the device refresh opportunity" event