The PC market has witnessed a significant shift in 2025 with the impending end of support for Windows 10, a milestone that marks the conclusion of what was once heralded as the final major release of the Windows operating system. Initially launched in 2021, Windows 11 set a definitive deadline for Windows 10’s support, slated for October 5, 2025. This transition, while anticipated, has prompted IT departments to reassess their strategies for managing their PC environments.
Transitioning to Windows 11
As organizations prepare for this change, many are leveraging the opportunity to streamline their PC estates. The introduction of a new operating system often serves as a catalyst for IT departments to ensure that devices are equipped with a core set of applications. While some may seize this moment to invest in new hardware, it is important to note that Windows 11 requires a TPM 2 (Trusted Platform Module) for its Secure Boot functionality, limiting compatibility to newer devices.
Despite Windows’ reputation for backward compatibility, Microsoft’s commitment to security necessitates a gradual phasing out of support for older devices. As technology evolves, the device driver software essential for maintaining older PCs becomes increasingly vulnerable, compelling Microsoft to limit its support. Consequently, while older peripherals may still function with legacy drivers, they will no longer receive updates, leaving them exposed to potential security risks.
Extended Support Options
For those still utilizing Windows 10, Microsoft has introduced extended support options. Home users can register for continued security updates until October 2026, provided they back up their systems in the Microsoft cloud. Corporate users, however, must secure an Extended Security Updates (ESU) subscription to receive ongoing support for devices connected to Active Directory.
As organizations navigate this transition, the allure of new PCs equipped with neural processing units (NPU) presents a compelling case for migration. These devices are designed to handle artificial intelligence (AI) workloads locally, reducing reliance on cloud-based solutions. Initially, Microsoft certified only ARM-powered devices, but support has since expanded to include Intel and AMD-based systems, broadening the landscape for AI-enhanced computing.
AI Integration in PCs
The integration of AI capabilities into PCs offers developers and hardware manufacturers the opportunity to enhance their products with smart features, such as noise-cancelling microphones and improved video conferencing backgrounds. However, despite these advancements, the current offerings may not provide sufficient incentive for IT departments to invest in NPU-enabled PCs at their premium price points.
During the annual Build 2025 conference, Microsoft aimed to inspire developers to incorporate AI functionalities into their applications, emphasizing the direction of Windows software development. The introduction of Windows ML, an AI inference engine accessible via an API, signifies a step toward more AI-integrated applications, although the full potential of these capabilities remains to be seen.
Market Dynamics and Trends
The end of support for Windows 10 has undeniably influenced PC purchasing behaviors, with a notable uptick in refresh cycles driven by impending US tariffs. Analyst firm Canalys reported a surge in PC shipments during the first quarter of 2025, as manufacturers expedited deliveries in anticipation of tariff announcements.
As the landscape continues to evolve, IT leaders must remain vigilant in managing their device ecosystems, particularly as unsupported Windows 10 machines become attractive targets for cyber threats. Strategies such as uninstalling outdated software and segregating non-upgradable devices are essential to mitigate risks in this transitional period.
In a rapidly changing technological environment, the decisions made today will shape the future of enterprise computing, underscoring the importance of strategic planning and proactive measures in the face of inevitable change.
