In a notable shift, Microsoft is intensifying its promotional efforts within Windows 11, introducing a series of advertisements that the company refers to as ‘suggestions’ or ‘recommendations.’ Recent reports from Windows Latest highlight these new ad placements, which aim to encourage users to purchase popular titles such as Call of Duty Black Ops 6 and subscribe to Microsoft 365.
The notifications panel now features a direct prompt for the Call of Duty Black Ops 6 Vault Edition, complete with a ‘Buy Now’ button that seamlessly directs users to the Microsoft Store. Alternatively, users can simply choose to ‘Dismiss’ the notification if they prefer not to engage with the advertisement. Another notification encourages users to explore the Microsoft Defender app, which is distinct from the built-in antivirus tool found in Windows 11 and 10. This standalone app offers enhanced security monitoring across platforms, including Windows 11 and Android.
However, potential users should be aware that accessing the full functionality of the Microsoft Defender app requires a subscription to Microsoft 365, a detail that becomes apparent when users click on the ‘Stay Safer’ option in the notification.
Reaching for the off switch
While these advertisements may seem like a strategic move to boost Microsoft 365 subscriptions, the appeal may not resonate strongly with all users, particularly among avid PC gamers who might be hesitant to purchase Black Ops 6 through the Microsoft Store.
Fortunately, users who find these advertisements intrusive can easily opt out. By navigating to the Settings app and unchecking the box labeled ‘Get tips and suggestions when using Windows’ under System > Notifications, users can eliminate these prompts. Additionally, it is possible to disable post-update notifications and reminders for completing PC setup by adjusting the relevant settings.
Nevertheless, it’s important to note that certain embedded advertisements and similar behaviors within Windows 11 remain unavoidable. The desire for a comprehensive system-wide option to disable all recommendations is a common sentiment among users who prefer an uninterrupted experience. While Microsoft appears to be making strides towards transparency regarding its suggestions, the trend of increasing advertisements is becoming more pronounced, not only in Windows 11 but also in Windows 10. The company’s latest initiative encourages users of the older operating system to upgrade to Windows 11, often requiring a hardware upgrade to a Copilot+ PC, a proposition that may seem ambitious given the current state of AI capabilities in these devices.
