After a period marked by intense discussions and social media fervor, the preorders for Borderlands 4 have officially launched, and the pricing has turned out to be less alarming than some had anticipated. The base edition is available for /£60/€70 on Steam, a notable below the feared threshold that had previously stirred up considerable concern among fans and industry observers alike. For those willing to invest more, the Deluxe Edition is priced at 0/£90/€100, while the Super Deluxe Edition comes in at 0/£120/€130.
Edition Breakdown
Each edition of Borderlands 4 offers its own unique set of features:
- Standard Edition: Priced at .99, this edition aims to please fans by avoiding the dreaded price hike.
- Deluxe Edition: For 0, this version includes additional in-game content and perks.
- Super Deluxe Edition: At 0, this premium package offers the most extensive features and bonuses available.
Randy Pitchford, the CEO of Gearbox Software, has encouraged fans to show their appreciation for the absence of a price increase by preordering the game. His remarks, shared on social media, highlight the importance of community feedback in shaping pricing strategies.
“The big news: No price increase for Borderlands 4! Standard Edition launches not at , but at .99! They’re showing you, so please show them.” – Randy Pitchford
While some skeptics have speculated that the initial uproar over the potential price increase was a strategic move to generate goodwill, the reality is that discussions about game pricing have been ongoing. The industry has seen a gradual shift towards higher price points, with games becoming more common in recent years.
Despite the previous controversies, the reception to the pricing of Borderlands 4 has been largely positive among fans. Many have expressed gratitude for the decision to keep the base price at , with some attributing this outcome to the vocal community response that pressured Take-Two Interactive to maintain the lower price point. However, there are also voices of dissent, particularly from gamers outside the US, UK, and EU, who feel that the pricing remains prohibitively high. For instance, the Super Deluxe Edition retails for an eye-watering 3 in Canada, prompting some to question the value proposition.
(Image credit: Steam)
In the end, the pricing saga of Borderlands 4 has brought the community together in conversation, and the game has quickly climbed into the top-ten sellers list on Steam just hours after preorders opened. This swift success suggests that, despite the tumultuous lead-up, the anticipation for Borderlands 4 remains strong among its dedicated fanbase.