YouTube Premium Lite was launched in South Africa as a budget-friendly option at R49.99 per month, approximately 39% cheaper than the full YouTube Premium subscription. Users were disappointed to find that ads still appeared in various areas of the app, including recommended feeds and search results, despite the promise of an ad-free experience. The service lacks features such as offline video downloads, leading to a perception that users are not getting their money's worth. A survey indicated that many users opt out of YouTube Premium, often using ad blockers or tolerating ads instead. The demand for a more affordable ad-free experience remains unmet, and users feel that their subscriptions do not adequately support creators, especially as Alphabet reports record profits.