TOKYO — April 28, 2026 — Today marks a significant milestone for fans of the Magical board game series as Magical Princess, a child-rearing simulator developed by Neotro Inc. and inspired by the beloved creations of MAGI Inc., makes its debut on PC via Steam. Priced at .99, players can take advantage of a 20% launch discount until Sunday, May 10 at 10:00 AM PDT.
Embark on a Journey of Fatherhood
In this enchanting game, players step into the shoes of Alice’s father, tasked with nurturing her from infancy through to her graduation from the Royal Magical Academy. The gameplay invites you to curate Alice’s daily schedule, balancing her academics, musical pursuits, and various activities to enhance her stamina, intelligence, charm, and sense.
The choices you make will shape Alice’s destiny. Will she become an ace student, a fierce warrior princess, or perhaps even a mischievous demon queen? The narrative unfolds based on your decisions, placing Alice’s future firmly in your hands.
As you guide Alice through her first day at the Royal Magical Academy, you’ll help her navigate the complexities of school life. From optimizing her classes in Swordsmanship, Magic, Socializing, and Arts to arranging extracurricular activities and securing a part-time job, every decision contributes to her growth and understanding of hard work.
Fostering positive relationships with classmates is crucial, as you help Alice avoid negative influences or, conversely, indulge in more devious activities. The game also explores the potential for deeper connections, allowing Alice to discover if a special someone might become her Fated Partner, further influencing the storyline.
Throughout this immersive experience, players can strengthen the father-daughter bond through daily conversations and uncover Alice’s mysterious magical connection to the ominous Red Moon threatening their kingdom. With over 700 pages of comic-style scenes, 100 illustrations, more than 170 date events, and 50+ possible endings, the game promises a rich tapestry of storytelling.
“The board games provide hours of fun, and we made sure the digital game has the same level of replayability,” explains Hiroaki Omiya, Producer at MAGI Inc. “With so many paths to take and endings to reach, no playthrough is exactly the same. Fans of the series will feel right at home in the lively kingdom of Panatelia, and newcomers may find themselves checking out the board game next!”
Magical Princess is now available on PC via Steam, supporting multiple languages including English, Japanese, Traditional Chinese, and Simplified Chinese. For updates, players can follow the Magical Series on X / Twitter and subscribe to the MAGI Inc. YouTube channel. Content creators interested in streaming can find the guidelines for Magical Princess on Steam.
Assets
- Press Kit
- Streaming Trailer
About the Magical Series Board Games
The Magical Series began with “Magical Bakery,” released in 2018, followed by titles such as “Magical Patisserie” and “Magical Kingdom,” culminating in a total of 11 games, including expansion packs. These games narrate the journey of an apprentice at a magical bakery striving to reach the pinnacle of the kingdom. Magical Princess marks the series’ first foray into the digital realm, aiming to share the joy of the Magical Series with a global audience.
About MAGI Inc.
Founded in 2015, MAGI Inc. has established itself as a prominent creator of board games, with over 10 titles to its name, including the popular Magical Series.
Official Website: https://magiinc.jp/
About Neotro Inc.
Established in 2016, Neotro Inc. is known for its diverse portfolio, including the acclaimed NeverAwake and the arcade SHMUP game VRITRA HEXA, showcasing expertise across various genres such as shooting, action, and puzzle games.
Official Website: https://neotro.jp/
English Media Contacts
- Eric Pattillo | Sarah Blackwell
- Stride PR for MAGI Inc. & Neotro Inc.
- Email: eric@stridepr.com | sarah@stridepr.com