Ice Cube has taken a unique turn in his career following his recent performance in the much-criticized remake of War Of The Worlds. In a surprising move, he has appeared in a whimsical advertisement for the popular game Minecraft. The clip, which surfaced on social media last night, features Ice Cube in the role of a claims adjuster, humorously introducing his “ice cubicle.”
Engaging with Fans through Humor
In the advertisement, Ice Cube delivers a lighthearted pitch: “I’m Ice Cube and this is my ice cubicle. I’m here to insure your cubes. If you left the gas while dismounting your happy ghast or you just straight up died, you can be entitled to a lump sum settlement. So send me, Ice Cube, a video of your Minecraft mishap and file a Cube Claim today.” This playful approach has resonated with fans, who have begun sharing their in-game blunders under the hashtag #cubeclaim.
Despite the influx of claims, Ice Cube has humorously denied every submission thus far, with a post on X stating, “Cube’s not here for sympathy, just the story.” This clever engagement has sparked a wave of creativity among the gaming community, as players share their most entertaining failures.
Cube’s not here for sympathy, just the story.
Send your Minecraft claims to #CubeClaim and @icecube may decide what happens next. pic.twitter.com/X5uhVtBoDh
— Minecraft (@Minecraft) August 14, 2025
This advertisement follows the release of Amazon Prime Video’s adaptation of H.G. Wells’ classic sci-fi novel, War Of The Worlds, in which Ice Cube stars alongside Eva Longoria and Clark Gregg. In this modern retelling, he plays Will Radford, a Department of Homeland Security officer involved in a government surveillance program that monitors individuals globally. The film, however, has not fared well with audiences, currently holding a dismal 3 percent rating on Rotten Tomatoes, making it one of the lowest-rated films of the year.
Critics have lambasted the film, describing it as a series of poorly executed product placements rather than a cohesive narrative. One viewer lamented on Reddit, “It’s like they aimed for funny bad and missed. It’s essentially a terrible 90-minute SNL skit that feels like 90 hours.” Another added, “Complete garbage,” highlighting the overwhelming disappointment among viewers.
Interestingly, a film adaptation of Minecraft released earlier this year has achieved significant success, becoming one of the highest-grossing films of 2025 despite mixed reviews from critics.
Upcoming Announcements from Xbox
In related news, Xbox has announced its plans for Gamescom next week, revealing two broadcasts that will cover exciting new developments. Among the anticipated announcements are updates on the new handheld Xbox ROG Ally, the next installment of Call Of Duty: Black Ops 7, and the upcoming title Indiana Jones And The Great Circle. However, fans of Hollow Knight: Silksong may be disappointed, as it is notably absent from the list of confirmed games.
