‘It’s nice to have options’: Blizzard thinks Avowed’s new cross-buy feature is breaking down barriers

As the gaming community eagerly anticipates the release of Avowed on February 18, 2025, Blizzard has shared some intriguing details about the game developed by Obsidian Entertainment. A recent blog post heralds the introduction of a ‘cross-buy’ feature, allowing players to seamlessly transition between PC and Xbox platforms.

Cross-Buy Feature Explained

The blog post, titled “Avowed breaks down barriers with cross-buy,” emphasizes the convenience this feature brings. Players who purchase any edition of Avowed on either Battle.net or Xbox will have the ability to play on both platforms by simply linking their accounts. This initiative aims to enhance accessibility and flexibility for gamers, allowing them to enjoy their purchases wherever they choose.

While Blizzard’s announcement has generated excitement, some players remain skeptical about the significance of this development. A few voices in the community have expressed that the feature may not be as revolutionary as it appears. One player remarked, “Give my Steam copy an option to be played on Xbox, then we can talk about broken barriers.” This sentiment highlights a desire for broader compatibility across different platforms.

Moreover, another player pointed out that this move is relatively straightforward for Microsoft, given that they own both the Xbox and Battle.net storefronts. “PlayStation, Nintendo, and Steam don’t have storefronts on the other platforms,” they noted, suggesting that the cross-buy feature is more about leveraging existing infrastructure than truly breaking new ground.

This isn’t the first time Microsoft has ventured into cross-platform play. The Play Anywhere program, introduced in 2016, allowed players to buy a game once and access it on both PC and console, with saved data and achievements carried over. However, this program came with its own challenges, particularly for PC gamers who were often required to navigate the less popular Microsoft Store instead of more familiar platforms like Steam.

With the new cross-buy feature for Avowed, players now have the added option of using Battle.net, which is generally regarded as more user-friendly. Despite this improvement, some critics argue that the feature doesn’t represent a significant advancement in gaming accessibility.

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'It's nice to have options': Blizzard thinks Avowed's new cross-buy feature is breaking down barriers