New GOG owner reckons it doesn’t have to beat Steam outright, just do a few things better: “If there’s a version of the game that’s clearly better on GOG, and it has the promise that it will run forever… people will come”

Strategic Vision for GOG

Michał Kiciński, co-founder of CD Projekt and the newly appointed owner of GOG, embraces a unique approach to the competitive landscape of digital game distribution. Rather than attempting to challenge the industry giant Steam head-on, Kiciński adopts a more nuanced strategy. As he aptly puts it, “Attacking a Goliath in wrestling is not a good idea,” emphasizing the need for agility in a market dominated by larger players.

GOG’s managing director, Maciej Gołębiewski, echoes this sentiment, highlighting the importance of leveraging their strengths. Kiciński expresses a firm belief in the quality of GOG’s game offerings and the loyalty of its user base. He envisions a scenario where, as more gamers recognize the value of GOG’s curated selection, they will naturally gravitate towards the platform, much like birds flocking to a familiar perch.

In the broader context of the gaming industry, the financial success of titles utilizing generative AI cannot be overlooked. Recent reports indicate that games employing this innovative technology, such as Call of Duty: Black Ops 6 and Stellaris, have collectively generated an impressive 0 million. This trend underscores the growing reliance of game studios on advanced technologies to enhance their offerings.

As GOG continues to carve out its niche, Kiciński remains optimistic about the platform’s future, focusing on building a community around quality content and user experience rather than engaging in a direct confrontation with Steam.