French publisher PullUp Entertainment has made a significant leadership change, appointing Geoffroy Sardin as its new chief executive officer. Sardin, who joined the company at the beginning of 2024 as deputy CEO, brings with him an impressive background, having dedicated nearly 26 years to Ubisoft.
Vision for the Future
In his new role, Sardin expressed his enthusiasm, stating, “It is a great honour to take on the role of Chief Executive Officer of PullUp Entertainment.” He extended his gratitude to Fabrice Larue and the Board of Directors for their trust, as well as to the dedicated teams within the Group, with whom he has collaborated closely over the past 15 months. Sardin emphasized the importance of quality in the company’s AA and Indie games, noting that their success is rooted in the demanding gameplay that resonates with passionate gaming communities.
Sardin outlined his intentions to maintain this successful strategy while also enhancing the organization’s maturity and discipline. He reaffirmed the company’s commitment to executing an ambitious launch plan for the upcoming fiscal year and beyond.
A Track Record of Transformation
Executive chairman Fabrice Larue acknowledged Sardin’s impactful contributions during his brief tenure, stating, “In just over a year, Geoffroy has already had a significant impact on PullUp Entertainment’s operations.” Larue highlighted Sardin’s leadership in transforming the company by focusing on increased live content and structuring creative studios effectively. Notably, Sardin played a pivotal role in guiding the Focus Entertainment Publishing teams through the record-breaking launch of Warhammer 40,000: Space Marine 2.
With his extensive knowledge of the video game industry and strong leadership skills, Sardin is poised to steer PullUp Entertainment towards sustained growth and innovation, ensuring that the company continues to thrive in a competitive landscape.
