Sega isn’t “abandoning” physical games: president reminds everyone “we used to develop consoles,” but says it’s eyeing PC gaming in an increasingly digital future
July 24, 2026
Sega’s Strategic Shift in Gaming
Shuji Utsumi, president of Sega, recently shared insights regarding the ongoing debate between digital and physical gaming formats. In a landscape where Japanese culture has traditionally favored physical media, Utsumi acknowledges the growing global trend towards digital gaming, particularly on PC platforms. This shift necessitates a reevaluation of Sega’s approach to game releases.
During an interview with Famitsu, which was translated by GamesRadar+, Utsumi articulated Sega’s vision for adapting to an increasingly digital future. He stated, “With regards to what we call ‘full games’ on both console and PC, we think the shift towards digital titles is key.” His comments highlight the company’s recognition of the importance of consoles while also noting a significant uptick in PC gaming participation.
Despite these strategic adjustments, Sega has faced challenges, notably the cancellation of its ambitious “Super Game” project, which struggled to find traction in the free-to-play market. Nevertheless, Utsumi reassured fans that beloved franchises like Crazy Taxi and Jet Set Radio are still in development, promising exciting new content for both digital and physical formats.
Sega isn’t “abandoning” physical games: president reminds everyone “we used to develop consoles,” but says it’s eyeing PC gaming in an increasingly digital future
Sega’s Strategic Shift in Gaming
Shuji Utsumi, president of Sega, recently shared insights regarding the ongoing debate between digital and physical gaming formats. In a landscape where Japanese culture has traditionally favored physical media, Utsumi acknowledges the growing global trend towards digital gaming, particularly on PC platforms. This shift necessitates a reevaluation of Sega’s approach to game releases.
During an interview with Famitsu, which was translated by GamesRadar+, Utsumi articulated Sega’s vision for adapting to an increasingly digital future. He stated, “With regards to what we call ‘full games’ on both console and PC, we think the shift towards digital titles is key.” His comments highlight the company’s recognition of the importance of consoles while also noting a significant uptick in PC gaming participation.
Despite these strategic adjustments, Sega has faced challenges, notably the cancellation of its ambitious “Super Game” project, which struggled to find traction in the free-to-play market. Nevertheless, Utsumi reassured fans that beloved franchises like Crazy Taxi and Jet Set Radio are still in development, promising exciting new content for both digital and physical formats.