During a recent Q&A session following its fiscal year 2024 earnings report, Shift Up, the studio behind the action-packed title Stellar Blade, expressed optimism regarding the game’s upcoming PC release. The developer anticipates that the PC version will surpass the sales figures achieved on the PlayStation 5, a platform on which the game has already sold over 1 million copies globally.
Market Insights and Strategic Planning
Shift Up attributed its expectations to the growing popularity of the gaming genre in Asia, coupled with a larger base of PC gamers. The company noted, “In the AAA game market, PC devices have a higher market share than consoles, so we expect the performance of the PC version to exceed that of the console version.”
The studio is keenly observing trends in the Asian gaming industry, particularly the notable expansion of the single-player action game segment. This analysis has led them to explore both successful and less successful cases of console exclusives transitioning to PC. Armed with these insights, Shift Up is preparing for a strategic release aimed at ensuring sustained success in the PC market.
Enhancing User Experience
To bolster the PC version’s performance, Shift Up is implementing several key strategies. These include:
- Optimisation: Fine-tuning the game for enhanced performance on various PC setups.
- User Convenience: Streamlining the user experience to make gameplay more accessible.
- Supplementary Content: Adding additional features and content to enrich the gaming experience.
- Tailored Marketing: Crafting marketing strategies that resonate with the unique preferences of PC gamers.
Additionally, the developer is committed to ensuring that Stellar Blade runs seamlessly on ultra-mobile PC environments, such as the Steam Deck and Asus ROG Ally, further broadening its accessibility.
Shift Up’s proactive approach and continuous updates to the game, akin to a live service model, have contributed to building a robust global community around the Stellar Blade IP, setting the stage for a promising launch on PC.
