If Fortnite had made its debut during my school years, it’s likely I would have become a permanent fixture at home. However, by the time it launched in 2017, I was already navigating university life, and for five years, I remained blissfully unaware of its allure. That all shifted dramatically in August 2022 when Epic Games introduced a game-changing element that compelled me to download it—Goku. The crossover with Dragon Ball Z was the catalyst that ignited my interest in Fortnite, leading to an obsession that has now brought me to share my thoughts here on PCGamer.
The Art of Crossover
Over the past seven years, Fortnite has solidified its status as the premier platform for video game crossovers. From DC and Naruto to Star Wars and Lady Gaga, the game has partnered with an impressive array of brands and cultural phenomena. One can only imagine the spectacle of Alan Wake soaring into battle on Shenron against Davy Jones. It would be simplistic to overlook the significant role these collaborations have played in Fortnite’s success.
Consider this scenario: you’ve never played Fortnite or Overwatch 2, yet your favorite franchise is featured in crossover events for both games. Which one would you choose? The game with minimal content and a handful of skins, or the one that offers themed weapons, maps, and engaging minigames—most of which are accessible for free? Epic Games has mastered the art of creating crossovers that transcend mere references; they provide substantial content that justifies the download.
The current season of Fortnite is crafted not only for its loyal players but also for Marvel enthusiasts. Regular players enjoy new maps, weapons, and formidable bosses, while Marvel fans are treated to a fresh way to engage with their beloved series. Whether you joined the fray to wield Captain America’s shield or to unleash the Kamehameha, there’s always something thrilling awaiting you. This continuous influx of content serves as a compelling reason for both new and returning players to dive into the game.
In terms of competition, Dead by Daylight emerges as a notable contender. Similar to Fortnite, its crossovers extend beyond simple skins; each new chapter introduces unique Killers, Survivors, and maps, often inspired by classic horror franchises. When you embody Silent Hill’s Pyramid Head, you’re not just donning a skin; you’re stepping into the shoes of a character with distinct abilities. This dual appeal resonates with both Dead by Daylight fans and horror aficionados alike.
Both games exhibit a remarkable willingness to allow guest franchises to take center stage, understanding that the host game ultimately benefits from this collaboration. Fortnite, in particular, seems eager to embrace any crossover that might excite players. The recent inclusion of Metallica during Fortnite Festival drew in a diverse audience, including middle-aged metal enthusiasts trying their hand at the game simply because their favorite band was performing virtual shows. How many other titles can claim such expansive reach?
While it may seem unfair to critique the competition, it’s worth noting that games like Overwatch possess a more defined lore and thematic structure. Unlike Fortnite, which can afford a more flexible approach, other titles risk alienating dedicated fans by introducing random elements that disrupt their established worlds.
Though Epic Games’ formula is transparent, replicating it is a daunting challenge. The company stands as a titan in the industry, equipped with ample resources and connections that facilitate nearly any crossover it desires. There are undoubtedly numerous factors that hinder other developers, but a fundamental difference in attitude prevails. While many games treat crossovers as an afterthought, Fortnite embraces them wholeheartedly. Its unparalleled success may be difficult to replicate, yet there are valuable lessons to be gleaned for those willing to adapt.
In today’s landscape, franchises wield considerable influence. Fans are fiercely loyal to their favorite series and are always on the lookout for fresh content. Epic Games recognizes this demand and eagerly fulfills it, while others appear more hesitant. By going above and beyond to craft crossover events rich with engaging new content that harmonizes with Fortnite’s world and mechanics, Epic has struck upon a winning formula. For other games aspiring to follow suit, the blueprint is clear: merely adding a few skins will no longer suffice.
