Xbox Testing Ad-Supported Game Streaming
Microsoft is shaking up the gaming world once again with a new ad-supported option for streaming games from your library. This innovative approach allows players to enjoy their favorite games without having to fork out any cash upfront. Instead, they simply watch ads before diving into their play session, which can last up to an hour.
Rest assured, the core gameplay experience remains unchanged, and players have the flexibility to switch to other play modes at any time. While Microsoft hasn’t disclosed the exact number or duration of ads, they have outlined five key principles for advertisers to follow:
- Ads should add value for players.
- Gameplay should never be interrupted by ads.
- Ad quality must match the standard of the content.
- Transparency is key – players should know when they’re viewing an ad.
- Ads should align with player expectations on each platform.
The testing phase kicks off today, but only XBOX Insiders with an active XBOX account can participate. If you’re keen to get involved, simply follow the steps outlined on Microsoft’s support page to become an Insider. Stay tuned for more updates as this exciting new feature evolves!
