Messaging app of choice
The Philippines has earned the title of the “text capital of the world,” making it a natural fit for Viber to become the preferred messaging app for Filipinos. With a 13 percent year-on-year growth in monthly active users and a penetration rate of 71 percent in 2023, Viber has solidified its presence in the country. The app’s product team is actively engaging with local users to tailor products and services to meet the specific needs of Filipinos while remaining relevant in other markets.
First, communication – now commerce, too
Beyond just communication, Viber has evolved into a platform for commerce, particularly for micro, small, and medium enterprises (MSMEs) in the Philippines. With over one million registered MSMEs in the country, many are utilizing Viber’s Business Profile feature for business-related transactions, from client communication to buying and selling products. Cebu’s MSMEs have embraced Viber as a valuable tool for business, with channels like Asa Ta Bai and Let’s Eat Bai gaining significant subscriber numbers.
Viber Pay
In a significant development, Viber Pay will soon be available to Pinoy entrepreneurs and customers, offering a seamless e-wallet experience within the Viber app. With a focus on smooth, trustworthy, and secure transactions, Viber Pay aims to enhance the user experience. Security is a top priority for Viber, with features like caller ID and end-to-end encryption ensuring user privacy and protection. Collaborating with local partners, Rakuten Viber is working to establish Viber Pay as a reliable digital payment solution, emphasizing safety and security for all Filipino users.
