Zoho Corp’s Arattai messaging app, often referred to as India’s answer to Meta’s WhatsApp, has recently distinguished itself in the crowded messaging landscape with a standout feature: an official app available for download on Android TV. This development comes at a time when there is a growing awareness of the necessity for Indian companies to create software solutions that cater to local needs, potentially displacing the dominance of established global tech giants.
With a rich history of competing against international players in the business solutions arena, Zoho’s latest offering, Arattai, has generated significant buzz on social media, with many users dubbing it the ‘WhatsApp killer.’
Arattai on Android TV: Edge in versatility
To date, no other messaging application—including WhatsApp, Telegram, Signal, WeChat, Line, or KakaoTalk—has provided an official Android TV download. Users have typically resorted to makeshift solutions or ‘jugaad’ methods to access their messages on larger screens. In contrast, Arattai offers a dedicated app for Android TV, readily available for download through the Play Store.
This strategic move not only enhances user experience but also positions Arattai as a formidable contender in the messaging app arena. The app’s multi-device support, which spans Linux, macOS, and Windows, combined with its availability on Android TV, grants it a unique advantage in terms of versatility.
Arattai vs WhatsApp: What else is new?
As Arattai continues its ascent, it is establishing itself as a significant rival to WhatsApp, with several features that set it apart:
- Enhanced Privacy Controls: Arattai offers robust privacy settings that empower users to manage their data more effectively.
- Customizable User Interface: Users can personalize their messaging experience with a range of themes and layouts.
- Seamless Integration: The app integrates smoothly with other Zoho products, providing a cohesive ecosystem for users.
- Local Language Support: Arattai caters to India’s diverse linguistic landscape, offering support for multiple regional languages.
These features, coupled with its innovative approach to accessibility on Android TV, position Arattai as a compelling alternative in the messaging app market, appealing to users seeking both functionality and local relevance.
