TRIOOH, an innovative out-of-home (OOH) advertising agency, has made a notable entrance into the Indian advertising scene with the execution of a large-scale campaign for a leading messenger application. This multi-city initiative not only showcased TRIOOH’s capabilities but also underscored its commitment to delivering impactful communication for prominent global brands.
Campaign Execution and Reach
The campaign was strategically rolled out across key markets, including Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur, ensuring extensive visibility and resonance. Over a span of 16 days, TRIOOH designed and executed the campaign across more than 150 high-impact sites, achieving citywide coverage while maintaining cost efficiency and a consistent brand presence.
Innovative Technology Integration
Emphasizing its tech-first approach, TRIOOH introduced a live campaign dashboard integrated with its proprietary monitoring app. This innovative platform allowed the client to access daily site images and audience analytics from over 150 locations, providing real-time visibility and measurable insights into campaign performance.
Insights from Leadership
Reflecting on the inaugural campaign, Anuj Bhandari, Co-Founder & CEO of TRIOOH, shared, “Launching with a high-impact campaign for a large messenger app marked a dream start for us at TRIOOH. We received a simple yet powerful brief: deliver scale and consistency across multiple cities within the set parameters. We are proud to have met the objective with our tech-first and transparent approach that helped us gain complete client satisfaction. At TRIOOH, we see transparency as a cornerstone of our work, and solutions like customized live-reporting dashboards enable us to reinforce our client’s trust in us.”
Positioning in the Market
The successful execution of this campaign highlights TRIOOH’s ability to blend reach and efficiency with data-driven monitoring and transparent reporting. This positions the agency as a formidable new player in India’s competitive OOH advertising ecosystem.
