Apple is set to broaden its reach in the streaming landscape by making its Apple TV+ app accessible to Android devices starting Wednesday, February 12. This marks a significant milestone, as it is the first time the app will be available on Android platforms, which include phones and tablets operating on Android 10 or newer. Users will be able to subscribe to both Apple TV+ and the MLS Season Pass through the app, as reported by Ars Technica.
Expanding Accessibility
Prior to this development, the Apple TV+ app was already compatible with various devices, including Roku, gaming consoles, and a majority of smart TVs, alongside Apple’s own product line. Launched in 2019, Apple TV+ boasts a diverse library of acclaimed shows such as “Ted Lasso,” “Slow Horses,” and “Severance.”
In a recent financial report, Apple revealed that its services sector—which encompasses subscriptions, warranties, and licensing agreements—generated an impressive .12 billion in revenue during the fourth quarter, reflecting a 14% increase compared to the same period last year. The company also noted that it has surpassed 1 billion subscriptions, which includes both direct services like Apple TV+ and iCloud, as well as third-party app subscriptions facilitated through its App Store.
In October, Apple TV+ was integrated into Amazon Prime Video’s collection of add-on subscription options in the United States. This strategic partnership aims to enhance Prime Video’s offerings while simultaneously expanding the audience for Apple TV+. Eddy Cue, Apple’s senior vice president of services, expressed the company’s commitment to making its award-winning library accessible to a wider viewership.
Navigating Industry Challenges
Apple’s latest initiative comes at a time when the streaming industry is grappling with signs of “streaming fatigue.” Recent surveys indicate a decline in consumer satisfaction with both ad-free and ad-supported services. Many viewers have voiced their dissatisfaction regarding the quality of content available, even as streaming platforms continue to increase subscription fees.
Experts suggest that the rising costs of streaming subscriptions and the perceived decline in content quality are contributing to consumer discontent. However, they also attribute these challenges to broader market trends, including inflation and escalating production expenses, which are impacting the entire industry.
