What you need to know
As the week draws to a close, Google is making waves in the shopping sector with exciting new AI-driven features in Search. Among these innovations is the much-anticipated “Try On” feature, which has transitioned from its experimental phase in Labs to full availability for users. This virtual fitting room allows individuals to upload full-length body photos, enabling them to see how various clothing items would look on them.
In addition to this, Google is introducing a “track price” button specifically for apparel. This feature empowers users to set their desired price thresholds, colors, and sizes, ensuring they receive timely alerts when their preferred items meet their criteria.
Looking ahead, Google has teased an update for its AI Mode, expected to roll out this fall. This enhancement, powered by the innovative “Vision Match” technology, will allow users to explore a diverse array of clothing and interior design options tailored to their preferences. While a specific launch date remains under wraps, anticipation is building for this upcoming feature, with further announcements likely on the horizon.
