Back in 2017, Google introduced a feature known as Android Instant Apps, designed to allow users to experience a slice of an app without the need for a full installation. With just a tap on a link, users could access either the app itself or a lightweight version, making it an appealing option for those hesitant to clutter their devices with additional applications. Early adopters such as Vimeo and Wish leveraged this innovation to engage new users directly from the web, sidestepping the traditional installation process.
However, a recent report from Android Authority reveals that Google has decided to discontinue support for Instant Apps. Developer Leon Omelan was among the first to notice the announcement, which indicated that “Instant Apps support will be removed by Google Play in December 2025. Publishing and all Google Play Instant APIs will no longer work.” This means that developers will be unable to publish new instant apps, and existing ones will lose support by the end of next year.
Why Is Google Shutting It Down?
The primary reason for this decision appears to be low user engagement. Google spokesperson Nia Carter shared with The Verge that Instant Apps did not garner the expected level of interaction, prompting developers to explore alternative methods for app promotion. Many are now turning to AI-driven app highlights and simultaneous app installations, both of which have proven to be more effective.
Carter noted, “This change allows us to invest more in the tools that are working well for developers and help direct users to full app downloads to foster deeper engagement.” Despite its user-friendly premise, Instant Apps required significant effort from developers, who had to create a compact version of their applications—under 15MB. This task can be particularly challenging when dealing with complex functionalities and media-rich features.
While the concept held promise, its adoption was limited, and many users were unaware of its existence.
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What Will You Miss?
In truth, most users will likely not miss much. The majority of Android applications have moved away from utilizing Instant Apps. If you were unaware of this feature, you are not alone—and with its impending removal, it seems that the Android ecosystem is ready to embrace new innovations. Google appears poised to shift its focus, reflecting a broader trend in the app development landscape.
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