Google’s new AI shopping features arrive just in time for a hassle-free holiday season

What you need to know

  • Google launches Gemini tools for seamless holiday shopping experiences with AI assistance.
  • Real-time inventory checks and agentic checkout streamline your holiday purchase process.
  • New shopping features enhance product discovery, price tracking, and convenience for consumers.

This holiday season, Google unveils an impressive suite of tools designed to simplify the quest for the perfect gift. With the introduction of Gemini, users can now navigate the often chaotic landscape of holiday shopping with ease, eliminating the need to jump through hoops to track down that elusive item seen on social media or worn by a friend.

With AI Mode taking center stage, shoppers can engage in detailed conversations with the AI, akin to speaking with a knowledgeable store associate. Instead of crafting lengthy queries, users can succinctly describe their desired products, receiving tailored results that include images, pricing, reviews, and inventory status. This innovation aims to empower consumers to make informed purchasing decisions swiftly and confidently.

AI can get you real-time inventory status

In a further effort to enhance the shopping experience, Google’s Agentic AI can now locate products in stock at nearby stores, sparing users the frustration of endless phone calls and hold times. By simply searching for items “near me” and opting for the “Let Google Call” feature, users can have the AI contact local retailers on their behalf. This capability not only checks availability and pricing but also provides promotional details.

The responses are delivered via email or text, summarizing key information gleaned from the conversations, thanks to Duplex technology integrated with an upgraded Gemini model. This advancement allows the AI to identify the most suitable stores to contact and formulate relevant questions to ensure a comprehensive inquiry.

Never miss a sale on your favorite products

As the holiday shopping frenzy intensifies, Google’s new “agentic checkout” feature emerges as a beacon of hope for those overwhelmed by the myriad of discounts available. With the ability to track specific items by size, color, and price, users can receive timely notifications when their desired products drop in price at major retailers like Wayfair, Chewy, Quince, and select Shopify merchants.

But the convenience doesn’t stop there; once the price is right, Google can facilitate the purchase directly on the merchant’s site using Google Pay, all while ensuring user permissions are respected. This seamless integration of Gemini models and the Shopping Graph is poised to save time and money for shoppers this holiday season.

These innovative shopping features are currently available in the U.S. as of November 13, with plans for expansion to other countries on the horizon, promising to redefine the holiday shopping experience for consumers worldwide.

AppWizard
Google's new AI shopping features arrive just in time for a hassle-free holiday season