What you need to know
In a significant move, Google has entered the Bluetooth tracker market with the introduction of the Pixel Tag, unveiled alongside the Pixel 11 series during the recent Made by Google event. This innovative device marks Google’s first foray into in-house Bluetooth tracking technology.
- The Pixel Tag features a sleek, oval design, reminiscent of a smooth pebble, and is available in a subtle hue known as “Fog.” Weighing in at just 11.8 grams, it is both lightweight and portable.
- With an IP67 rating, the Pixel Tag is resistant to dust and can withstand immersion in water, making it a durable companion for everyday use.
- Leveraging a vast network of over 1 billion Android devices, Google has created a crowdsourced location system that extends the reach of the Pixel Tag beyond the limitations of Bluetooth.
- Equipped with Ultra Wideband (UWB) technology and Bluetooth Channel Sounding, the Pixel Tag offers precise distance and directional guidance, functioning effectively up to 50 meters from the paired smartphone.
The Pixel Tag is designed for ease of use, allowing users to attach it to essential items such as keys, wallets, or luggage. Through the Find Hub app, users can effortlessly locate their belongings on a map or activate the built-in speaker to emit a sound, aiding in the search.
What sets the Pixel Tag apart from its competitors is a unique feature: a built-in button that allows users to ring their phone, providing a convenient solution for those who often misplace their devices. This functionality is not available on other popular trackers, such as the AirTag.
Measuring 28 x 46.1 x 5.4 mm, the Pixel Tag is powered by a replaceable CR2032 battery, which is rated to last over a year. Google plans to retail the Pixel Tag at a price of each or a bundle of four for , with availability starting on November 11. Furthermore, the Pixel Tag is compatible with other devices in Google’s ecosystem, including the Pixel Watch and Pixel Buds, enhancing the overall user experience in locating personal items.
