Lidl has launched Lidl Plus Points, a rewards system in the Lidl Plus app, allowing shoppers to earn points with every grocery purchase. New and existing app users receive 100 complimentary points that can be redeemed for select rewards. The points can be exchanged for money-off coupons, free or discounted products, and rewards on various items. From May 5 to May 22, customers earn double points on fruit purchases. Lidl has partnered with Liberty X for a marketing campaign to promote the new program.