Microsoft begins promoting Windows 11 24H2 on Windows 10 to push migration

Windows 11 version 24H2 is emerging as a standout iteration of the operating system, boasting enhanced stability and a more refined user experience compared to its predecessors. Microsoft is leveraging this latest version as a strategic incentive for Windows 10 users to transition to Windows 11, promoting it as a complimentary upgrade available for all existing PCs.

In a recent server-side update, Microsoft has begun displaying the “Windows 11 version 24H2” banner on Windows 10 systems. This shift was first reported by Windows Latest, which noted that the promotional approach for Windows upgrades has been refreshed. Previously, users encountered notifications for earlier versions such as 22H2 and 23H2, but now the focus has shifted to encouraging the upgrade to 24H2.

The visual design of the banner remains unchanged, yet it serves a clear purpose: clicking the download button initiates the installation of Windows 11 24H2 on compatible Windows 10 devices. A Microsoft spokesperson confirmed the update to the Windows Update support page, reiterating that this upgrade is indeed free for users.

For those who prefer to remain on Windows 10, a smaller link is conveniently provided. However, as the end-of-support deadline for Windows 10 approaches, Microsoft plans to experiment with updated banners to further emphasize the benefits of upgrading to Windows 11 24H2.

Is Windows 11 catching up?

As an individual who frequently toggles between Windows 11 and Windows 10, it’s apparent that Windows 10 still exudes a certain polish, particularly in areas like File Explorer and the context menu, which can be sluggish on Windows 11. In fact, some components of the File Explorer on Windows 11 do not load as swiftly as one might expect.

Despite the allure of sticking with Windows 10, the advantages of Windows 11 24H2 are becoming increasingly compelling, especially for business users with access to the LTSC version. Observations from Windows Latest indicate that Windows 11 24H2 LTSC retains compatibility with legacy applications, matches the performance of Windows 10, and introduces useful features such as snap suggestions. Additionally, gamers may find several enhancements in this latest version.

Looking ahead, Microsoft is gearing up for a significant update in 2025, aimed at addressing lingering issues within the OS. This update is expected to roll out before October 14, 2025, and will include exciting new features, notably under the umbrella of Windows Intelligence, which encompasses AI advancements. There are also plans to reintroduce a taskbar reminiscent of Windows 10.

Okay, but can we still use Windows 10?

For those contemplating an extended stay with Windows 10, Microsoft has announced a plan to offer extended security updates for . Once support for Windows 10 officially ends on October 14, 2025, users will have the option to extend their support for an additional year at this modest fee.

This one-year program applies to a single device, a cost-effective solution compared to what enterprise customers will incur. For businesses, Microsoft provides a three-year Extended Security Update (ESU) program through Volume Licensing, with escalating costs: for the first year, 2 for the second, and 4 for the third. Educational institutions benefit from a significantly reduced rate, paying just per device in the first year, in the second, and in the third.

It’s important to note that not all versions of Windows 10 will lose support on October 14, 2025. Windows Latest has compiled a comprehensive table detailing the end-of-support timelines:

For those who wish to avoid the upgrade fee, transitioning to Windows 11 24H2 will be necessary.