Thinking Machines
The conversation surrounding investment in technology that can effectively support artificial intelligence is gaining momentum. A significant number of existing PCs, particularly those not operating on Windows, are unlikely to possess the necessary capabilities for on-device AI. As businesses increasingly turn to AI to enhance productivity, it becomes essential for IT departments to prioritize investments in PCs that are equipped to handle these advanced tasks.
Apple’s Mac has emerged as a formidable contender in the AI landscape, establishing itself as a reliable platform for such technologies. While analysts often view the market through a Windows-centric perspective, even they acknowledge the growing importance of AI-capable PCs as a vital component for those looking to upgrade their systems.
David Naranjo, Associate Director at Counterpoint, notes, “The PC market’s rebound in 2025 is not just about replacing outdated systems; it is about preparing for what is next. Many enterprises are choosing AI-capable PCs to future-proof their fleets, even if they do not yet need those capabilities immediately. The next refresh cycle will be defined by intelligence at the edge, not just performance improvements.”
This shift towards AI-ready technology signifies a broader trend where organizations are not merely responding to current demands but are also strategically positioning themselves for future advancements. As the landscape evolves, the emphasis on intelligence and capability will undoubtedly shape the next generation of computing devices.
