Games services firm PTW has undergone a significant transformation, rebranding itself as Side. This strategic move consolidates the company’s diverse portfolio, which includes 5518 Studios, Ghostpunch Games, and PTW, under a cohesive identity. Established in 1994, the company has evolved considerably over the years.
Unified Vision and Commitment
CEO Deborah Kirkham (pictured) expressed her pride in this new chapter for the organization, stating, “For years now, our company has operated as one team, with one vision driving how we do business. I’m proud that all our employees are now united under one banner.” This rebranding not only reflects a fresh identity but also symbolizes the firm’s dedication to providing innovative and tailored solutions that foster the success of its partners globally.
Kaley Hurst, Side’s chief revenue officer, emphasized the client-centric ethos that defines the company. “We’re a client-driven company, through and through; being on your side of the game is in our DNA,” she noted. Hurst elaborated that this rebrand is the culmination of years of both organic and inorganic growth, strategic foresight, and the realization that unity in brand and values enhances their strength.
