Microsoft is actively encouraging users to transition from Windows 10 to Windows 11, a move that has become increasingly apparent through various strategies aimed at boosting adoption rates. Recent data from Statcounter reveals that Windows 11 currently holds a market share of 38%, while Windows 10 remains dominant at nearly 60%. This gap highlights the challenge Microsoft faces in persuading users to upgrade.
Throughout the year, the tech giant has employed a range of tactics to entice users. In February 2024, a promotional campaign was launched, showcasing the advantages of upgrading to Windows 11. By June, the company took further steps to dispel common myths and misconceptions surrounding its latest operating system, aiming to clarify any confusion that potential users might have.
While some of Microsoft’s claims regarding performance enhancements and gaming features may seem exaggerated, the company has also emphasized a critical aspect of security that could sway users towards making the upgrade. In a recent support article focused on Windows 10 security, Microsoft outlined several strategies to help users avoid potentially unwanted applications (PUAs).
Updated Security Features in Windows 11
Neowin recently observed that Microsoft has updated its support page to highlight Windows 11’s Smart App Control feature as a means of enhancing security against unwanted software. The previous version of the support page included the following recommendations:
Reduce the chances of getting unwanted software
- Download apps only from trusted sources, such as Microsoft Store, and be thoughtful about which apps you install.
- Make sure you’re running a regularly updated antivirus product such as Microsoft Defender Antivirus, which is built into all modern versions of Windows.
- Use a modern browser, such as the new Microsoft Edge. Microsoft Edge uses Microsoft Defender SmartScreen, which helps block potentially unwanted apps.
- Keep your device up-to-date with the latest updates for Windows, your browser, and your apps.
The updated version of the page now includes the following addition:
Reduce the chances of getting unwanted software
- Download apps only from trusted sources, such as Microsoft Store, and be thoughtful about which apps you install.
- Make sure you’re running a regularly updated antivirus product such as Microsoft Defender Antivirus, which is built into all modern versions of Windows.
- Windows 11 includes Smart App Control which can help to protect your device from potentially unwanted apps.
- Use a modern browser, such as the new Microsoft Edge. Microsoft Edge uses Microsoft Defender SmartScreen, which helps block potentially unwanted apps.
- Keep your device up-to-date with the latest updates for Windows, your browser, and your apps.
For those unfamiliar with Smart App Control, this feature leverages cloud-powered security to block unsigned and potentially malicious software, including PUAs. Although it experienced a challenging rollout, improvements have been made over time.
It’s worth noting that Smart App Control necessitates a clean installation of Windows 11. Users looking to upgrade from Windows 10 will need to perform a reset, as an in-place upgrade will not suffice. Additionally, during the initial setup process (OOBE), it is essential to keep optional diagnostic data enabled to utilize this feature effectively.
