Norton has taken a significant step in enhancing its security software by integrating artificial intelligence to address the rising tide of AI-driven scams. The newly launched Genie Scam Protection is designed to complement existing antivirus and firewall technologies, creating a more robust defense against increasingly sophisticated threats.
The advent of AI has led to a surge in scams that are not only more convincing but also highly personalized, making it challenging for individuals to differentiate between legitimate communications and fraudulent attempts. Scammers are leveraging AI to produce deepfakes, craft realistic phishing messages, and tailor their attacks to specific targets. In response to this escalating threat, Norton has introduced Genie, a tool aimed at identifying and blocking these advanced scams.
Innovative Features of Genie Scam Protection
Among its standout features is the Scam Assistant, which provides users with on-demand answers to security-related inquiries. This assistant is designed to offer immediate reassurance and guidance when users encounter potentially suspicious content. By utilizing AI, Genie can analyze text messages, emails, and images to detect indicators of fraudulent activity.
One of Genie’s remarkable capabilities is its ability to detect scams in SMS messages before users even open them, serving as an early warning system against potential phishing attempts. Additionally, Genie can scan images and offers for signs of manipulation or deception, helping users steer clear of deepfakes and other AI-generated scams. This proactive functionality is intended to fortify defenses against the ever-evolving landscape of online threats.
Genie Scam Protection is included in all Norton 360 packages, starting with the base AntiVirus Plus offering. This ensures that every Norton customer has access to AI-powered scam protection, regardless of their subscription level. The inclusion of Genie across all packages underscores Norton’s commitment to delivering comprehensive security against AI-driven threats.
The entry-level Norton AntiVirus Plus package provides essential antivirus protection, a password manager, and Genie scam protection for a single device. For users seeking more advanced features, the higher-tier Norton 360 packages offer additional benefits such as secure cloud backups, a virtual private network (VPN) for anonymous web browsing, dark web monitoring, enhanced parental controls, and real-time credit monitoring. These expanded features cater to users with multiple devices and heightened security needs.
Currently, promotional pricing is available for standard Norton 360 packages. The base Norton AntiVirus Plus package is offered at a discounted rate for the first year, making it an attractive option for those in search of basic security protection. The more comprehensive Select Plus package, which covers up to 10 devices, is also available at a reduced price for the initial year of subscription. “With at least 50% off on all standard Norton 360 packages at the time of writing, you can pick up the base Norton AntiVirus Plus package for the equivalent of just .50 per month for the first year,” the company stated.
Regardless of the specific Norton 360 package selected, all subscriptions come with Genie anti-scam protection. This inclusion aims to provide users and their families with peace of mind amidst the growing sophistication of AI-driven attacks. Norton’s strategy of leveraging AI to combat AI reflects a proactive approach to tackling the evolving threat landscape, ensuring that as scammers become more adept at personalizing and targeting their attacks, Norton remains a step ahead in safeguarding its users.
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