Telefónica’s Partnership with Epic Games Store
Telefónica, a major global carrier serving the UK, Spain, Germany, and Latin America, has announced a new partnership with the Epic Games Store. This collaboration will see the Epic Games Store preinstalled on all new compatible Android phones sold by Telefónica, including Samsung devices. The move aims to bring popular games like Fortnite to millions of devices and challenge Google’s app store dominance.
Last December, Epic Games won a legal battle against Google, accusing the tech giant of maintaining a monopoly over its Android app store. Following the court ruling, Telefónica’s decision to preinstall the Epic Games Store on its devices marks a significant step towards diversifying app store options for consumers.
While Epic Games Store was only launched on mobile devices recently, the partnership with Telefónica signifies a strategic move to expand its reach in the mobile gaming market. This collaboration builds on previous initiatives between Telefónica and Epic Games, such as allowing Movistar customers in Spain to make in-game purchases through their phone bills.
As Telefónica begins preinstalling the Epic Games Store on Samsung devices, it raises questions about the ongoing legal disputes within the tech industry. With Epic Games challenging the status quo and forging new partnerships, the future of app distribution and revenue sharing models remains uncertain.
